Feb 18, 2012

Kodak Theatre New Name

The films nominated for Academy Awards aren't the only things getting buzz leading up to the broadcast this year. Kodak recently filed for bankruptcy, and in doing so has cut the four million dollar annual fee for naming rights to the 'Kodak' Theatre from their budget. This begs the question, what will Oscar's home now be called? 

It's also unclear if the name change could happen before the Oscar broadcast on February 26, but it's disappointing news in any case given Kodak's role in the film industry. This year alone, 7 of the 9 Best Picture nominees were shot on Kodak film. With the theatre now the permanent home of the Academy Awards, this renaming marks the end of a decade under the Kodak banner. Here's hoping the new name (and sponsor) hold some relevance - Burger King Theatre, anyone? These are a couple of pictures I shot of the theatre in 2010.