And Just Like That, 10 Years

I had to go on a deep-dive to find this "year one" Editing Luke t-shirt again, but a milestone like this requires the right attire.

At the end of February 2014, now a full decade ago, I doubled down on this crazy side hustle I had started while in film school and finally decided to make this indie production company, "Editing Luke" my full-time career. If you've enjoyed any of the content I've shared over the last 10 years, the photo essays, art prints, behind the scenes exploration, the hometown series, travel campaigns, documentaries, etc. 99% of it leads back to this decision.

And let me be clear, no one is more surprised that this has worked than me. This was not an overnight success. But, the decision to fully pursue this path in those early years has changed my life immeasurably - this last year alone has proven that in at least 10 different ways.

So, here's to 10 years!

Thank you for sharing this unpredictable journey with me. Thank you for engaging back. Thank you for supporting all of these random creative endeavours and making this such an incredibly fun decade (even when it sometimes wasn't). I owe you more than you realize for the support you've shown me.

Ok, back to the teepee and sunrise pics lol.

A Stay at the Beverly Hills Hotel

A few visuals from the Beverly Hills Hotel in Beverly Hills, California.

 

Your Cinema Needs You: End of the Premiere Run

On February 17, 2024, the 11th screening of "Your Cinema Needs You" took place at the Monarch Theatre in Medicine Hat, Alberta. Amazingly, all 11 of the premiere screenings of this feature-length documentary were sold-out shows, meaning the entire premiere run of "Your Cinema Needs You" became a sold-out event that welcomed just shy of 4400 people back through the doors of the cinema at the centre of this story. 

The big question now is what's next? I have still been receiving messages asking if the documentary will return to the Monarch Theatre at some point, and the short answer is, yes, we will likely try to have this run in the Monarch Theatre again later this year. It's difficult to make any firm predictions right now as the next step of this release is a spring film festival run. The submission process has been an ongoing effort since the beginning of the month, and hopefully there will be some updates to share in the weeks ahead.

As for the promised wide-release or the potential for a streaming option, this has been further delayed by the festival run. The strategy for where something plays, the rules of eligibility, etc. vary dramatically between film festivals, but the main criteria is that (generally speaking) a film can not have been released publicly elsewhere before certain dates or in certain regions to be eligible for official selection. 

Is the film festival run necessary? Not exactly, it is a bit of a "prestige tour", however it does provide additional press and further promotional opportunities to showcase the work. Because this production lasted several years there is a concerted effort now to feel like the film is given its due. The success and record attendance of the premiere run at the Monarch Theatre has also suggested this is an avenue worth exploring.

So much time and energy went into finally making the premiere screenings happen that these next steps are really just the beginning of a new chapter. It's the reason why I'm not immediately stepping into another project or treating the end of the premiere run as the conclusion of this experience. There's still several stages of the release ahead, and not only does that take time, but with this project in particular, it feels like there are more opportunities to consider. 

Naturally, there will continue to be a lot of questions about what's next for the Monarch Theatre, how the documentary could play into that, and where else the documentary ends up now that the main goal of having it reopen the Monarch Theatre has actually been realized. I don't have easy answers for any of this yet, but I am excited to see this play out and want to savour this experience now that it feels the public response has been so overwhelmingly positive.

In short, thank you to everyone who has already been a part of this and who made the premiere run of "Your Cinema Needs You" such an incredible success. There is still more of this story ahead, still lots of unknows, but I can't wait to share what happens next.

 

Monarch Theatre and the "Cinderella Bag"

In making the Monarch Theatre documentary, Your Cinema Needs You, there were obviously a lot of random things that I found that didn't make the final cut. There were also some entertaining cross promotions that unsurprisingly went out of fashion relatively quickly.

One such promotion that I found particularly funny was this one from 1957.

A local dry-cleaner was advertising the re-release of Disney's Cinderella and asked children to wear their "costume bags" to the cinema - essentially encouraging children to put dry-cleaner's bags over their heads to dress-up for the show. Shockingly, I couldn't find any examples of this "costume bag" promo ever running again, but just imagine how funny it would've been to see that theatre full of saran-wrapped children.

Venetian Hotel & Casino in Las Vegas, Nevada

A few visuals from the Venetian Hotel & Casino in Las Vegas, Nevada.

Last Chance to Catch Documentary at Monarch Theatre

My thanks to the Medicine Hat News for their coverage of the final screenings of Your Cinema Needs You at the Monarch Theatre. Tickets for the February shows are available here.

PanoraMagique Balloon at Disneyland Paris

Located in Disney Village outside of Disneyland Paris in France, PanoraMagique is a tethered hot air balloon that provides 360 degree views of the theme parks and surrounding countryside. While expensive, the experience of floating above everything is memorable and does provide the expected photo-ops. Here are a few visuals from a ride on the PanoraMagique.