Monarch Theatre Restoration In Progress

While there's currently no follow-up or sequel planned for my documentary, Your Cinema Needs You, I took my own advice last week and decided I should capture some footage while change was actually in progress (something I frustratingly couldn't find any of over a century of archival material about the Monarch Theatre during production). 

Since the documentary premiered at the Monarch Theatre at the end of December 2023, the renovations at the cinema have progressed in some major ways. The basement has been cleaned out and organized, the projection room has been fully rewired and updated, surround sound speakers were acquired from the Cineplex in Eau Claire in Calgary before the demo, the framework of the old cigar shop was uncovered, and as we speak, the Monarch's crumbling facade has been repaired and is in the process of being freshly restuccoed. 

On Friday, I did what I haven't done since 2022, I fully explored the Monarch from top to bottom again. From the depths of the basement to the top of the temporary scaffolding, I filmed a few pieces of the work in progress and some of the spaces I featured in the movie - if for no other reason than to have proof of the transformation for my archives.

While I'm not short on anecdotes from the documentary, I did get a kick out of finding one of my premiere posters now chilling out with the dozens of other prints tucked away in the cinema's basement. Not that there haven't been a lot of reminders over these months, but seeing that there was like another notch on the achievement list. Like, how about that? It all came together in the end. I can't wait for the reveal when the restoration is complete.

Our Last Picture Show at the Monarch

That's it! That's all! That's a wrap! No really, the screenings of Your Cinema Needs You at the Monarch Theatre in Medicine Hat, Alberta have officially come to an end! 

Yesterday's matinee marked the 16th screening of the documentary at the historic Monarch Theatre, and frankly, after spacing out these shows over 5 months and with more than 5,100 tickets sold - I'm confident that we reached 99% of the local audience who was interested in seeing this in the movie theatre. 

I think it's easy to gloss over just what a big turnout this actually was because we're so rarely in packed movie theatres these days. But, the attendance for these 16 shows at the Monarch Theatre was the equivalent of selling out every seat in all 10 theatres of Medicine Hat's Cineplex Galaxy 3 times over, and then still having 700 people waiting outside to get in.

And let me say it again, this was for an indie documentary! Not exactly the genre known for blockbuster turnouts. You absolutely exceeded all expectations, Medicine Hat!

Thank you to everyone who came out to one of the shows. Thank you to the incredible cast and crew who made this movie possible. And to the staff and volunteers at the Monarch 1911 Society who could not have been more enthusiastic collaborators in running these screenings.

The last thing I did before leaving the theatre yesterday was I had everyone hold up all of the random ticket variations that I handed out at the door before each of the 16 shows. My only hope is that someone finds one of these tucked away in an album 50 years from now and goes on a hunt to figure out what it was. What an incredible ride this turned out to be - thank you all!

One Last Run At The Monarch Theatre

As this multi-year production is finally beginning to wind down, it only felt right to cap off this experience in the place where it all started. My thanks to the Medicine Hat News for this latest article about the last chance to see the documentary at the Monarch Theatre. 

Your Cinema Needs You, the story of the Monarch Theatre's journey to becoming Canada's oldest, surviving, purpose-built movie theatre, is returning for its final run of local shows in Medicine Hat this Thursday to Sunday (May 30 to June 2). 

You can buy advance tickets online or purchase tickets at the door for $15 (cash only) at any of the 5 screenings. After this many shows there are plenty of seats available so you don't have to worry about getting stuck in the front row anymore. We are only about 50 tickets away from hitting a new attendance milestone though, so think about it lol.

Documentary Teaser: Finale Screenings

With the final shows of Your Cinema Needs You returning to the Monarch Theatre later this month, I decided to cut a new trailer for the documentary using some previously deleted scenes. You can purchase movie tickets for these screenings from May 30 to June 2 here.

Experience Medicine Hat: Monarch Documentary

Hey girl, I'm not just a good time, I'm a full page in this year's "experience Medicine Hat" travel guide lol (see the original post on @editingluke). My thanks to the team at Tourism Medicine Hat for the feature and interview about my documentary, Your Cinema Needs You in the 2024 issue of the new Medicine Hat guide out this long weekend. 

I know what you're thinking, "Luke, you've barely talked about this documentary - it's about time!" I couldn't agree more lol. Seriously though, it was fun to share a small part of this story and to help further promote the Monarch Theatre. The next time you're in Medicine Hat, Alberta come and see Canada's oldest, surviving, purpose-built movie theatre for yourself.

 

Front Page News: Your Cinema Needs You

Yesterday I got a text from my mom, and she goes, "I saw you on the front page of today's paper. You really are a big deal." Just totally glossing over the fact that I've been telling her what a big deal I am since at least 2002. 

In all seriousness, I did a quick interview over the phone earlier this week about the final shows of "Your Cinema Needs You" and had no idea it would be front page news. It's as good a time as any to say thank you again to all of the local journalists who have covered the progress of this documentary from the first days of the production to the premiere shows to this festival run. Not only is it fun to share the excitement, but it's played a huge roll in getting this story to spread outside of Medicine Hat, which was always the intended goal. 

We've been fortunate to see a few of these stories about the doc get picked up nationally over the last 3 years, but to be honest, having the movie make the front page locally just seems so undeniably wholesome. You can read the full story here.

If I haven't said it enough, thank you for all of the support! 

You can grab movie tickets for the finale screenings of Your Cinema Needs You at the Monarch Theatre from May 30 to June 2 here.

Finale Screenings of the Monarch Documentary

CLICK HERE to purchase movie tickets for "Your Cinema Needs You" at the Monarch Theatre playing May 30th through June 2nd. Evening and matinee shows now available!

After more than 2 years in production, a sold out premiere run, and an ongoing international film festival tour through 2024, the feature-length documentary about one of Canada's most underrated cinematic landmarks is returning to the cinema at the heart of this story, the Monarch Theatre in Medicine Hat, Alberta. 

The finale screenings will mark the conclusion of this multi-year project, and are an exclusive opportunity to return to the Monarch Theatre, experience the largely untold history of one of Canada's last surviving cinemas of the silent era from within its auditorium, and be among the first audiences to see "Your Cinema Needs You" while it's still only available in select theatres as part of its international film festival tour. 

Directed by Luke Fandrich, the 2 hour and 15 minute documentary traces the origins of the Monarch Theatre, the rise and fall of its direct competitors, and the cinema's evolution over 112+ years since it first opened its doors on December 21, 1911. "Your Cinema Needs You" features newly uncovered images, artifacts, and exclusive interviews from individuals spanning the Monarch's history, including former usherettes, managers, projectionists, moviegoers, and more! 

Book your tickets now to experience the start of the Monarch Theatre's next chapter.

Monarch Theatre: Taking Her Back to 1941

With the Monarch Theatre now wrapped in scaffolding and "Editing Luke was here" still up on the marquee from the premiere shows of "Your Cinema Needs You", I couldn't have come up with a better visual to demonstrate just how much has been willed into action over the last 3 years in a story about saving a movie theatre. 

With "Your Cinema Needs You" now returning to the Monarch Theatre for the final time on May 30 through June 2, people are understandably asking me, "do you really think you can sell more tickets after the 11 sold out shows of the premiere run?" 

Honest answer? I don't know lol. I have no idea how many people may still be interested, if we can get people to come see it again, or if any of the international film festival success will translate into views in the Hat ... but, I can tell you exactly why we're doing it. 

(1.) The success of the documentary is as good for the Monarch Theatre, as the Monarch Theatre's success is good for the documentary. If running a few more shows helps to further fund the ongoing restoration at the Monarch, the closer we get to regular screenings returning and the preservation of this heritage site and landmark in the long run. 

That was always the point of holding out to have this documentary premiere and reopen the Monarch to begin with - to emphasize the value in saving it. People who are now watching the movie at film festivals are just as curious to see how the cinema is succeeding after the fact and one final run of shows is ultimately the narrative bookend that ties all of this effort together. Put simply, it didn't feel right to have the film travel the world and then not bring it back to the cinema that it was about while it was now actively being saved.

 

(2.) As I'm looking to turn the page on this experience and move on to my next project, I have an idea for a brand new documentary that I'd like to try and develop. Instead of crowd-funding or asking for donations, I'll be using my portion of the revenue from these finale screenings of "Your Cinema Needs You" to directly fund a new proposal. So, if you'd like to see another story about an unexplored chapter of Alberta history in the future (which this new idea is), buying a ticket for this finale will go a long way in making that happen. 

So, think about it? 

Tickets go on sale Wednesday, May 8.

Is the Documentary Coming Back to the Monarch?

We're going to end this story where it all began.

Since the premiere screenings of Your Cinema Needs You ended at Medicine Hat's Monarch Theatre in mid-February, this feature-length documentary about Canada's oldest surviving cinema has been on a surprisingly successful international film festival tour. 

From Los Angeles to Tokyo to Stockholm, Your Cinema Needs You has picked up over a dozen official selections, nominations, and screenings across 8 countries (to date). With this tour only 50% complete and now expected to run into the summer we began to discuss what we could do back home to keep this momentum going? 

The Monarch 1911 Society is now deep in renovations and the documentary's screening schedule / release plans are only getting more complicated, but we found a window that will work. From May 30 to June 2, Your Cinema Needs You will return to the Monarch Theatre for its final local shows to celebrate this international run and to mark the end of this insane ride that began in June 2021. 

Tickets (which will include evening and matinee shows) will go on sale this Wednesday, May 8. 

Full details to release this week on this site.

Hometown Series at the Esplanade Gallery

If you find yourself in downtown Medicine Hat, Alberta over the next 5 months, have a look at the Tumbleweed Spaces that line the exterior of the Esplanade gallery.

Since 2012, I've sporadically shot thousands of images of Medicine Hat as part of a collection I've referred to as "the Hometown Series" and if you've followed me at any point in the last decade there's a good chance you've seen a part of it randomly pop up in your feed. The Hometown Series became so popular over lockdown that you may even have a print from it hanging in your home at this point.

This new installation was just completed last week and features 24 panels with over 150 variations from the series. It's also been a rare excuse for me to take stock of just how big this collection has become without having a specific end date or purpose in mind - it was always more about challenging myself to create and share something in the moment amidst a myriad of other projects.

As I described in my notes it's become a digital tapestry of my community, but in its simplest form, it's really just an excuse to look at the familiar in a less familiar way.

Of course, this exhibition wouldn't have happened without all of you and your support. It also wouldn't have happened without the amazing team at TREX Southeast who were the ones who nudged me to consider doing this and presented the opportunity a year ago.

It's amazing what time and a little creative energy can turn into. Thank you all for the push and for continuing to share the ride!

New Art Installation: Coming Soon!

Hey, folks! I've been keeping a little secret. I've got a free public exhibition featuring my "Hometown Series" going up in downtown Medicine Hat, Alberta this month. You won't even have to get out of your car to catch a glimpse of it. Stay tuned for the reveal as the installation is completed over the next week or two.

Monarch Documentary: Spring Film Festival Run

A month has passed since "Your Cinema Needs You", my feature-length documentary about Canada's oldest surviving movie theatre, ended its 11-screening sold-out premiere run at Medicine Hat's historic Monarch Theatre. 

Since then, I've been relatively quiet about what's been happening behind the scenes, but with submissions stretching back to January, I'm happy to report that the spring film festival run officially kicked off this week with the first international previews of the documentary taking place in Portugal and Sweden. It seems the feedback was accurate. You don't have to know anything about the Monarch Theatre to recognize countless other cinemas in it, even if they happen to be on the other side of an ocean. 

As an added knock-on effect I've already received several requests from other independent cinemas & film societies across Canada interested in screening the film. It's all promising. Word is spreading and much of it outside of my involvement. 

Because this has been popping up in my inbox a lot too, once we actually get some lasting spring weather in Medicine Hat I think we'll look at potentially running a few more shows at the Monarch Theatre again (if it works within the film festival schedules / rules). That just seems like the place to celebrate this and further support the cinema. Long story short, this is going pretty well so far.

Your Cinema Needs You: End of the Premiere Run

On February 17, 2024, the 11th screening of "Your Cinema Needs You" took place at the Monarch Theatre in Medicine Hat, Alberta. Amazingly, all 11 of the premiere screenings of this feature-length documentary were sold-out shows, meaning the entire premiere run of "Your Cinema Needs You" became a sold-out event that welcomed just shy of 4400 people back through the doors of the cinema at the centre of this story. 

The big question now is what's next? I have still been receiving messages asking if the documentary will return to the Monarch Theatre at some point, and the short answer is, yes, we will likely try to have this run in the Monarch Theatre again later this year. It's difficult to make any firm predictions right now as the next step of this release is a spring film festival run. The submission process has been an ongoing effort since the beginning of the month, and hopefully there will be some updates to share in the weeks ahead.

As for the promised wide-release or the potential for a streaming option, this has been further delayed by the festival run. The strategy for where something plays, the rules of eligibility, etc. vary dramatically between film festivals, but the main criteria is that (generally speaking) a film can not have been released publicly elsewhere before certain dates or in certain regions to be eligible for official selection. 

Is the film festival run necessary? Not exactly, it is a bit of a "prestige tour", however it does provide additional press and further promotional opportunities to showcase the work. Because this production lasted several years there is a concerted effort now to feel like the film is given its due. The success and record attendance of the premiere run at the Monarch Theatre has also suggested this is an avenue worth exploring.

So much time and energy went into finally making the premiere screenings happen that these next steps are really just the beginning of a new chapter. It's the reason why I'm not immediately stepping into another project or treating the end of the premiere run as the conclusion of this experience. There's still several stages of the release ahead, and not only does that take time, but with this project in particular, it feels like there are more opportunities to consider. 

Naturally, there will continue to be a lot of questions about what's next for the Monarch Theatre, how the documentary could play into that, and where else the documentary ends up now that the main goal of having it reopen the Monarch Theatre has actually been realized. I don't have easy answers for any of this yet, but I am excited to see this play out and want to savour this experience now that it feels the public response has been so overwhelmingly positive.

In short, thank you to everyone who has already been a part of this and who made the premiere run of "Your Cinema Needs You" such an incredible success. There is still more of this story ahead, still lots of unknows, but I can't wait to share what happens next.

 

Monarch Theatre and the "Cinderella Bag"

In making the Monarch Theatre documentary, Your Cinema Needs You, there were obviously a lot of random things that I found that didn't make the final cut. There were also some entertaining cross promotions that unsurprisingly went out of fashion relatively quickly.

One such promotion that I found particularly funny was this one from 1957.

A local dry-cleaner was advertising the re-release of Disney's Cinderella and asked children to wear their "costume bags" to the cinema - essentially encouraging children to put dry-cleaner's bags over their heads to dress-up for the show. Shockingly, I couldn't find any examples of this "costume bag" promo ever running again, but just imagine how funny it would've been to see that theatre full of saran-wrapped children.

Last Chance to Catch Documentary at Monarch Theatre

My thanks to the Medicine Hat News for their coverage of the final screenings of Your Cinema Needs You at the Monarch Theatre. Tickets for the February shows are available here.

Documentary's Success Pushing Need For More Shows

The February screenings of Your Cinema Needs You at the Monarch Theatre next month will officially mark the end of the debut run of this feature-length documentary in Medicine Hat.

What was originally envisioned as a single premiere night grew into 11 screenings, the last 4 of which will take place at 7 PM on February 14th, 15th, 16th, and 17th. Any way you slice it, the success of this debut has created a new chapter in the history books for the Monarch Theatre, and has setup the introduction of Canada's oldest, surviving, purpose-built movie theatre for a national audience as the details for the wide release are organized for later this year.

I just wanted to once again express my thanks and heartfelt gratitude for all of the support you've shown me, my crew, this film, and the Monarch Theatre over the last few weeks. This feels like an ending and a new beginning all at once, and I'm excited to see what happens next.

Please join us for these final shows (in what I'm referring to as "the encore of the encore screenings") in the very building where it all unfolded. Full details and tickets here.

My thanks to the Medicine Hat News for the front page coverage of the the premiere of Your Cinema Needs You at the Monarch Theatre in yesterday's paper. Full story here.