Your Cinema Needs You: RIFFA Nomination

This feels like a full-circle moment. 

Last week the official selections for the 2024 Regina International Film Festival & Awards in Regina, Saskatchewan were announced and there was something particularly special in seeing the notifications about Your Cinema Needs You popping up in my inbox this time.

 

Since February 2024, the feature-length documentary about Canada's oldest, surviving, purpose-built movie theatre has been selected and screened at over 20 international film festivals in 11 countries. In what will likely be one of the last festivals of this tour at the end of August, the reason this selection hits differently is because not so long ago I was an ambitious, but clueless film student at the University of Regina. In fact, I launched "Editing Luke" while living in the dorms on campus at College West. 

If that bit of poetry and nostalgia isn't enough though, it also doesn't hurt that Your Cinema Needs You has picked up a nomination in the Best Documentary (Canadian long form) category at this year's festival - not that I needed much of an excuse for a reunion, but it's a great reason to celebrate all the same! I'd also like to shout out all of my film profs - "See? I wasn't sleeping in class, I was brainstorming for future moments like this!"

Hometown Series & Documentary on CKUA Radio

This morning my interview with Grant Stovel on Alberta Morning went live on CKUA Radio. 

We had a great chat about my Hometown Series currently on display in the Tumbleweed Project Space at the Esplanade in downtown Medicine Hat, and about my documentary on the Monarch Theatre, Your Cinema Needs You. You can listen to the interview embedded below. My thanks again to Grant Stovel and CKUA for reaching out and highlighting these projects.   

 

CKUA Radio · Luke Fandrich on Alberta Morning

Best Documentary Winner: Your Cinema Needs You

After the official selection and subsequent nomination last month, I received some amazing news this week. Your Cinema Needs You has gone on to win Best Documentary at the 2024 Hong Kong Indie Film Festival in the feature-length category. 

Naturally, I'm so proud of what we've all been able to achieve with this movie, but it's also all icing on the cake at this point. A year ago I wasn't even sure if my premiere in the Monarch was going to be feasible. So, to now have all of these festival stories from the last 4 months, it's broadened the scope of this entire experience.

I've been very hesitant about recapping the film festival experience for Your Cinema Needs You so far, mostly because I'm still very much in the middle of it. But yes, aside from trying to not be too overbearing about it, it's been amazing to see this movie go to so many incredible places.

Most commonly, I've been asked why I think this film has been picked up at so many international festivals and resonated with so many 'seemingly' different audiences over these months. I think it's actually really simple. It's like if I had made a movie about video stores and released it in 2005. People are aware change is on the horizon, but it's not gone yet. There's this communal desire to save something, and everyone's wondering what this experience that the documentary is about might look like in just the next 10 years. 

The Monarch is currently a rare success story in a sea of downsizing, closures, and adaptation. That uncertainty has played into the emotional component of all of this and it's actually a feel good story. I think that positive twist has made all the difference.

One Last Run At The Monarch Theatre

As this multi-year production is finally beginning to wind down, it only felt right to cap off this experience in the place where it all started. My thanks to the Medicine Hat News for this latest article about the last chance to see the documentary at the Monarch Theatre. 

Your Cinema Needs You, the story of the Monarch Theatre's journey to becoming Canada's oldest, surviving, purpose-built movie theatre, is returning for its final run of local shows in Medicine Hat this Thursday to Sunday (May 30 to June 2). 

You can buy advance tickets online or purchase tickets at the door for $15 (cash only) at any of the 5 screenings. After this many shows there are plenty of seats available so you don't have to worry about getting stuck in the front row anymore. We are only about 50 tickets away from hitting a new attendance milestone though, so think about it lol.

Documentary Teaser: Finale Screenings

With the final shows of Your Cinema Needs You returning to the Monarch Theatre later this month, I decided to cut a new trailer for the documentary using some previously deleted scenes. You can purchase movie tickets for these screenings from May 30 to June 2 here.

New York Film & Cinematography Nomination

In what can only be described as exceeding expectations at this point, Your Cinema Needs You picked up another official selection and film festival nomination last week. This nod comes from the New York Film & Cinematography Awards and feels particularly special after I made a point of searching out the oldest cinema in NYC while on a new series of travel shoots last month.

This is just one more piece of good news as promotions are ramping up again in anticipation of the finale screenings of the documentary back in Medicine Hat's historic Monarch Theatre. As we reach the tail end of this incredible ride, I'm already blown away by how many updates and achievements I'll have to look back on from this single project and this ambitious film festival tour that took the documentary around the world.  

 

Experience Medicine Hat: Monarch Documentary

Hey girl, I'm not just a good time, I'm a full page in this year's "experience Medicine Hat" travel guide lol (see the original post on @editingluke). My thanks to the team at Tourism Medicine Hat for the feature and interview about my documentary, Your Cinema Needs You in the 2024 issue of the new Medicine Hat guide out this long weekend. 

I know what you're thinking, "Luke, you've barely talked about this documentary - it's about time!" I couldn't agree more lol. Seriously though, it was fun to share a small part of this story and to help further promote the Monarch Theatre. The next time you're in Medicine Hat, Alberta come and see Canada's oldest, surviving, purpose-built movie theatre for yourself.

 

Front Page News: Your Cinema Needs You

Yesterday I got a text from my mom, and she goes, "I saw you on the front page of today's paper. You really are a big deal." Just totally glossing over the fact that I've been telling her what a big deal I am since at least 2002. 

In all seriousness, I did a quick interview over the phone earlier this week about the final shows of "Your Cinema Needs You" and had no idea it would be front page news. It's as good a time as any to say thank you again to all of the local journalists who have covered the progress of this documentary from the first days of the production to the premiere shows to this festival run. Not only is it fun to share the excitement, but it's played a huge roll in getting this story to spread outside of Medicine Hat, which was always the intended goal. 

We've been fortunate to see a few of these stories about the doc get picked up nationally over the last 3 years, but to be honest, having the movie make the front page locally just seems so undeniably wholesome. You can read the full story here.

If I haven't said it enough, thank you for all of the support! 

You can grab movie tickets for the finale screenings of Your Cinema Needs You at the Monarch Theatre from May 30 to June 2 here.

International Film Festival Tour in Hong Kong

Your Cinema Needs You, my documentary about Medicine Hat's Monarch Theatre, has made it to the Hong Kong Indie Film Festival as part of its ongoing international festival tour. This marks the 15th official selection that the documentary has picked up to date, and the 9th country that the film has screened in since the premiere wrapped back in mid-February.

In addition to the selection, Your Cinema Needs You has progressed into awards contention with the news that it has been chosen as a semi-finalist. While much of this festival run has been surprising, this news from the Hong Kong Indie Film Festival was particularly unexpected. It's amazing how this story has continued to resonate with audiences overseas. 

 

Finale Screenings of the Monarch Documentary

CLICK HERE to purchase movie tickets for "Your Cinema Needs You" at the Monarch Theatre playing May 30th through June 2nd. Evening and matinee shows now available!

After more than 2 years in production, a sold out premiere run, and an ongoing international film festival tour through 2024, the feature-length documentary about one of Canada's most underrated cinematic landmarks is returning to the cinema at the heart of this story, the Monarch Theatre in Medicine Hat, Alberta. 

The finale screenings will mark the conclusion of this multi-year project, and are an exclusive opportunity to return to the Monarch Theatre, experience the largely untold history of one of Canada's last surviving cinemas of the silent era from within its auditorium, and be among the first audiences to see "Your Cinema Needs You" while it's still only available in select theatres as part of its international film festival tour. 

Directed by Luke Fandrich, the 2 hour and 15 minute documentary traces the origins of the Monarch Theatre, the rise and fall of its direct competitors, and the cinema's evolution over 112+ years since it first opened its doors on December 21, 1911. "Your Cinema Needs You" features newly uncovered images, artifacts, and exclusive interviews from individuals spanning the Monarch's history, including former usherettes, managers, projectionists, moviegoers, and more! 

Book your tickets now to experience the start of the Monarch Theatre's next chapter.

Is the Documentary Coming Back to the Monarch?

We're going to end this story where it all began.

Since the premiere screenings of Your Cinema Needs You ended at Medicine Hat's Monarch Theatre in mid-February, this feature-length documentary about Canada's oldest surviving cinema has been on a surprisingly successful international film festival tour. 

From Los Angeles to Tokyo to Stockholm, Your Cinema Needs You has picked up over a dozen official selections, nominations, and screenings across 8 countries (to date). With this tour only 50% complete and now expected to run into the summer we began to discuss what we could do back home to keep this momentum going? 

The Monarch 1911 Society is now deep in renovations and the documentary's screening schedule / release plans are only getting more complicated, but we found a window that will work. From May 30 to June 2, Your Cinema Needs You will return to the Monarch Theatre for its final local shows to celebrate this international run and to mark the end of this insane ride that began in June 2021. 

Tickets (which will include evening and matinee shows) will go on sale this Wednesday, May 8. 

Full details to release this week on this site.

Hometown Series at the Esplanade Gallery

If you find yourself in downtown Medicine Hat, Alberta over the next 5 months, have a look at the Tumbleweed Spaces that line the exterior of the Esplanade gallery.

Since 2012, I've sporadically shot thousands of images of Medicine Hat as part of a collection I've referred to as "the Hometown Series" and if you've followed me at any point in the last decade there's a good chance you've seen a part of it randomly pop up in your feed. The Hometown Series became so popular over lockdown that you may even have a print from it hanging in your home at this point.

This new installation was just completed last week and features 24 panels with over 150 variations from the series. It's also been a rare excuse for me to take stock of just how big this collection has become without having a specific end date or purpose in mind - it was always more about challenging myself to create and share something in the moment amidst a myriad of other projects.

As I described in my notes it's become a digital tapestry of my community, but in its simplest form, it's really just an excuse to look at the familiar in a less familiar way.

Of course, this exhibition wouldn't have happened without all of you and your support. It also wouldn't have happened without the amazing team at TREX Southeast who were the ones who nudged me to consider doing this and presented the opportunity a year ago.

It's amazing what time and a little creative energy can turn into. Thank you all for the push and for continuing to share the ride!

Festival Nomination: Art Film Spirit Awards

I'm happy to share that while I've been away on my recent travel shoots, "Your Cinema Needs You" picked up another festival nomination on its ongoing film festival world tour. The feature was nominated for Best Documentary at the Art Film Spirit Awards in partnership with Toronto Film Magazine last week, and as you'd imagine, I'm thrilled that the movie has been gaining momentum since this festival run kicked off last month.

Knowing I have a lot of creatives and aspiring filmmakers in my audience, however, I'd also like to share that I received 3 new festival rejections last week too. This isn't unusual. This is what this process looks like. In the same week as you're being grouped in with the "best of" you can simultaneously find that you're "not the right fit" somewhere else. 

I mention this, not only because I think it's good advice, but because I'm still living by the same lessons that I picked up when I was a film student. Making movies is hard. Celebrate your successes. And at the end of the day, trying to achieve something is still more fulfilling than not doing something because you're afraid to fail. I've failed a lot on this documentary, and by all accounts, it's going pretty well!

Thank you all for the ongoing support as the ride continues!

Your Cinema Needs You: End of the Premiere Run

On February 17, 2024, the 11th screening of "Your Cinema Needs You" took place at the Monarch Theatre in Medicine Hat, Alberta. Amazingly, all 11 of the premiere screenings of this feature-length documentary were sold-out shows, meaning the entire premiere run of "Your Cinema Needs You" became a sold-out event that welcomed just shy of 4400 people back through the doors of the cinema at the centre of this story. 

The big question now is what's next? I have still been receiving messages asking if the documentary will return to the Monarch Theatre at some point, and the short answer is, yes, we will likely try to have this run in the Monarch Theatre again later this year. It's difficult to make any firm predictions right now as the next step of this release is a spring film festival run. The submission process has been an ongoing effort since the beginning of the month, and hopefully there will be some updates to share in the weeks ahead.

As for the promised wide-release or the potential for a streaming option, this has been further delayed by the festival run. The strategy for where something plays, the rules of eligibility, etc. vary dramatically between film festivals, but the main criteria is that (generally speaking) a film can not have been released publicly elsewhere before certain dates or in certain regions to be eligible for official selection. 

Is the film festival run necessary? Not exactly, it is a bit of a "prestige tour", however it does provide additional press and further promotional opportunities to showcase the work. Because this production lasted several years there is a concerted effort now to feel like the film is given its due. The success and record attendance of the premiere run at the Monarch Theatre has also suggested this is an avenue worth exploring.

So much time and energy went into finally making the premiere screenings happen that these next steps are really just the beginning of a new chapter. It's the reason why I'm not immediately stepping into another project or treating the end of the premiere run as the conclusion of this experience. There's still several stages of the release ahead, and not only does that take time, but with this project in particular, it feels like there are more opportunities to consider. 

Naturally, there will continue to be a lot of questions about what's next for the Monarch Theatre, how the documentary could play into that, and where else the documentary ends up now that the main goal of having it reopen the Monarch Theatre has actually been realized. I don't have easy answers for any of this yet, but I am excited to see this play out and want to savour this experience now that it feels the public response has been so overwhelmingly positive.

In short, thank you to everyone who has already been a part of this and who made the premiere run of "Your Cinema Needs You" such an incredible success. There is still more of this story ahead, still lots of unknows, but I can't wait to share what happens next.

 

Monarch Theatre and the "Cinderella Bag"

In making the Monarch Theatre documentary, Your Cinema Needs You, there were obviously a lot of random things that I found that didn't make the final cut. There were also some entertaining cross promotions that unsurprisingly went out of fashion relatively quickly.

One such promotion that I found particularly funny was this one from 1957.

A local dry-cleaner was advertising the re-release of Disney's Cinderella and asked children to wear their "costume bags" to the cinema - essentially encouraging children to put dry-cleaner's bags over their heads to dress-up for the show. Shockingly, I couldn't find any examples of this "costume bag" promo ever running again, but just imagine how funny it would've been to see that theatre full of saran-wrapped children.

Documentary's Success Pushing Need For More Shows

The February screenings of Your Cinema Needs You at the Monarch Theatre next month will officially mark the end of the debut run of this feature-length documentary in Medicine Hat.

What was originally envisioned as a single premiere night grew into 11 screenings, the last 4 of which will take place at 7 PM on February 14th, 15th, 16th, and 17th. Any way you slice it, the success of this debut has created a new chapter in the history books for the Monarch Theatre, and has setup the introduction of Canada's oldest, surviving, purpose-built movie theatre for a national audience as the details for the wide release are organized for later this year.

I just wanted to once again express my thanks and heartfelt gratitude for all of the support you've shown me, my crew, this film, and the Monarch Theatre over the last few weeks. This feels like an ending and a new beginning all at once, and I'm excited to see what happens next.

Please join us for these final shows (in what I'm referring to as "the encore of the encore screenings") in the very building where it all unfolded. Full details and tickets here.

My thanks to the Medicine Hat News for the front page coverage of the the premiere of Your Cinema Needs You at the Monarch Theatre in yesterday's paper. Full story here.

Finding Vintage Pictures of the Monarch Theatre

Following the sold out premiere screenings of "Your Cinema Needs You", my new feature-length documentary about the Monarch Theatre in Medicine Hat, Alberta, new vintage images of the cinema at this centre of this story have been found. Deb Yates, the daughter of former mid-century Monarch manager Fred Tickell, attended one of the premiere screenings and uncovered some previously unseen images from her family album.

I returned to the Monarch Theatre to directly compare some of these shots showcasing the candy counter full of Canadian-made Neilson chocolate bars, an Orange Crush display in the lobby, the mid-century seats inside the theatre, Fred Tickell walking down the street, and people dressed in their Stampede best waiting for the parade out front of the cinema.

Seeing material like this emerge after so many decades has been one of the joys of creating this documentary. More than half of the material that appears in the film was discovered through individuals just like this. So, when I have emphasized over the course of production that this is what elevated the story, this is exactly what I mean. You're getting glimpses into so many details that had never been released to the public before.

If you have the opportunity, you should come and experience this story from within the cinema where it all takes place. New screenings have been added at 7 PM on February 14th, 15th, 16th, and 17th. Movie tickets for the Monarch documentary available here.