Showing posts with label In the Media. Show all posts
Showing posts with label In the Media. Show all posts

Feb 20, 2024

Your Cinema Needs You: End of the Premiere Run

On February 17, 2024, the 11th screening of "Your Cinema Needs You" took place at the Monarch Theatre in Medicine Hat, Alberta. Amazingly, all 11 of the premiere screenings of this feature-length documentary were sold-out shows, meaning the entire premiere run of "Your Cinema Needs You" became a sold-out event that welcomed just shy of 4400 people back through the doors of the cinema at the centre of this story. 

The big question now is what's next? I have still been receiving messages asking if the documentary will return to the Monarch Theatre at some point, and the short answer is, yes, we will likely try to have this run in the Monarch Theatre again later this year. It's difficult to make any firm predictions right now as the next step of this release is a spring film festival run. The submission process has been an ongoing effort since the beginning of the month, and hopefully there will be some updates to share in the weeks ahead.

Your Cinema Needs You Monarch Documentary



As for the promised wide-release or the potential for a streaming option, this has been further delayed by the festival run. The strategy for where something plays, the rules of eligibility, etc. vary dramatically between film festivals, but the main criteria is that (generally speaking) a film can not have been released publicly elsewhere before certain dates or in certain regions to be eligible for official selection. 

Is the film festival run necessary? Not exactly, it is a bit of a "prestige tour", however it does provide additional press and further promotional opportunities to showcase the work. Because this production lasted several years there is a concerted effort now to feel like the film is given its due. The success and record attendance of the premiere run at the Monarch Theatre has also suggested this is an avenue worth exploring.

Your Cinema Needs You Monarch Documentary


So much time and energy went into finally making the premiere screenings happen that these next steps are really just the beginning of a new chapter. It's the reason why I'm not immediately stepping into another project or treating the end of the premiere run as the conclusion of this experience. There's still several stages of the release ahead, and not only does that take time, but with this project in particular, it feels like there are more opportunities to consider. 

Monarch Theatre Documentary Medicine Hat


Naturally, there will continue to be a lot of questions about what's next for the Monarch Theatre, how the documentary could play into that, and where else the documentary ends up now that the main goal of having it reopen the Monarch Theatre has actually been realized. I don't have easy answers for any of this yet, but I am excited to see this play out and want to savour this experience now that it feels the public response has been so overwhelmingly positive.

In short, thank you to everyone who has already been a part of this and who made the premiere run of "Your Cinema Needs You" such an incredible success. There is still more of this story ahead, still lots of unknows, but I can't wait to share what happens next.

Your Cinema Needs You Monarch Documentary
 

Feb 12, 2024

Monarch Theatre and the "Cinderella Bag"

In making the Monarch Theatre documentary, Your Cinema Needs You, there were obviously a lot of random things that I found that didn't make the final cut. There were also some entertaining cross promotions that unsurprisingly went out of fashion relatively quickly.

One such promotion that I found particularly funny was this one from 1957.

A local dry-cleaner was advertising the re-release of Disney's Cinderella and asked children to wear their "costume bags" to the cinema - essentially encouraging children to put dry-cleaner's bags over their heads to dress-up for the show. Shockingly, I couldn't find any examples of this "costume bag" promo ever running again, but just imagine how funny it would've been to see that theatre full of saran-wrapped children.



Jan 28, 2024

Documentary's Success Pushing Need For More Shows

The February screenings of Your Cinema Needs You at the Monarch Theatre next month will officially mark the end of the debut run of this feature-length documentary in Medicine Hat.

What was originally envisioned as a single premiere night grew into 11 screenings, the last 4 of which will take place at 7 PM on February 14th, 15th, 16th, and 17th. Any way you slice it, the success of this debut has created a new chapter in the history books for the Monarch Theatre, and has setup the introduction of Canada's oldest, surviving, purpose-built movie theatre for a national audience as the details for the wide release are organized for later this year.




I just wanted to once again express my thanks and heartfelt gratitude for all of the support you've shown me, my crew, this film, and the Monarch Theatre over the last few weeks. This feels like an ending and a new beginning all at once, and I'm excited to see what happens next.

Please join us for these final shows (in what I'm referring to as "the encore of the encore screenings") in the very building where it all unfolded. Full details and tickets here.




My thanks to the Medicine Hat News for the front page coverage of the the premiere of Your Cinema Needs You at the Monarch Theatre in yesterday's paper. Full story here.

Jan 26, 2024

Finding Vintage Pictures of the Monarch Theatre

Following the sold out premiere screenings of "Your Cinema Needs You", my new feature-length documentary about the Monarch Theatre in Medicine Hat, Alberta, new vintage images of the cinema at this centre of this story have been found. Deb Yates, the daughter of former mid-century Monarch manager Fred Tickell, attended one of the premiere screenings and uncovered some previously unseen images from her family album.

Monarch Theatre Vintage Pictures Documentary




I returned to the Monarch Theatre to directly compare some of these shots showcasing the candy counter full of Canadian-made Neilson chocolate bars, an Orange Crush display in the lobby, the mid-century seats inside the theatre, Fred Tickell walking down the street, and people dressed in their Stampede best waiting for the parade out front of the cinema.

Monarch Theatre Vintage Pictures Documentary


Monarch Theatre Vintage Pictures Documentary




Seeing material like this emerge after so many decades has been one of the joys of creating this documentary. More than half of the material that appears in the film was discovered through individuals just like this. So, when I have emphasized over the course of production that this is what elevated the story, this is exactly what I mean. You're getting glimpses into so many details that had never been released to the public before.

Monarch Theatre Vintage Pictures Documentary


Monarch Theatre Vintage Pictures Documentary




If you have the opportunity, you should come and experience this story from within the cinema where it all takes place. New screenings have been added at 7 PM on February 14th, 15th, 16th, and 17th. Movie tickets for the Monarch documentary available here.

Monarch Theatre Vintage Pictures Documentary


Vintage Monarch Theatre Pictures Medicine Hat Alberta


Jan 20, 2024

Your Cinema (Continues) to Need You

New screenings of the Monarch documentary, "Your Cinema Needs You" are returning to the Monarch Theatre at 7 PM on February 14th, 15th, 16th, and 17th! Click here to purchase movie tickets to one of these newly added screenings.

In addition to an enjoyable night out and an opportunity to learn about a largely undocumented chapter of Medicine Hat's cinematic history (experienced from within the very building that it happened in) I also wanted to also point out some of the knock-on effects that your support of "Your Cinema Needs You" are having.


1. Over the course of production more than 50 headlines about this documentary (and the Monarch's story) have been generated and shared across Canada. This awareness about the new significance of the Monarch Theatre is a big step forward in this next chapter and is bringing national attention to a landmark that most people have never even heard of before.

2. The extensive research that went into this documentary is already showing potential to aid in future grants, designations, and direct supports to further the plans for the Monarch Theatre's revitalization. The popularity of the documentary has helped to reveal new clues and contacts just from people talking about the movie and spreading the word (and this is before we've even finalized plans for the Canada-wide streaming release). This is a huge bonus in the roll that this documentary can play in the future, that honestly, we hadn't even really thought much about until the premieres happened.



3. Contrary to popular belief, this documentary was not "actually" a local production. A professional, feature-length budget had to be greenlit from out of province to even be able to dedicate this much time and energy to a film that involved a cast and crew of more than 50 individuals. None of the funding to produce this was local.

The reason I want to point this out, is because deciding to tell a Medicine Hat story that we believed would resonate with a wider audience (at this scale) was seen as a risk. The success of this project, the sold out premieres, etc. are all part of a proof of concept that show that taking these risks are worth it, viable, and something that needs to happen more often. Not just because these stories are culturally significant, but because they can be just as entertaining too! You've already helped to prove this!

In short, your support of Your Cinema Needs You is having a lot of impact outside of just Medicine Hat. There is a lot more happening behind the scenes then people realize, and it's opening a lot of doors that were previously closed.

That's a lot of good coming from people just showing up - and a really good sign for the future of the Monarch Theatre stemming from the success of a single movie. I can't say it enough - thank you for being there and thank you for making this happen!

Jan 19, 2024

February Screenings of the Monarch Documentary

CLICK HERE to purchase movie tickets for the screenings of "Your Cinema Needs You" at the Monarch Theatre at 7 PM on February 14th, 15th, 16th, and 17th.

After more than 2 years in production, this feature-length documentary about one of Canada's most underrated cinematic landmarks is back by popular demand to screen within the very cinema at the heart of this story, the Monarch Theatre in Medicine Hat, Alberta.



Following the 7 sold out premiere shows in Medicine Hat, these new February screenings of the documentary are an exclusive opportunity to return to the Monarch Theatre since it closed its doors, experience the largely untold history of one of Canada's last surviving cinemas of the silent era from within its auditorium, and be among the very first to see "Your Cinema Needs You" before its Canada-wide release later in 2024.

Directed by Luke Fandrich, the 2 hour and 15 minute documentary traces the origins of the Monarch Theatre, the rise and fall of its direct competitors, and the cinema's evolution over 112 years since it first opened its doors on December 21, 1911. "Your Cinema Needs You" features newly uncovered images, artifacts, and exclusive interviews from individuals spanning the Monarch's history, including former usherettes, managers, projectionists, moviegoers, and more!

Book your tickets now to experience the start of the Monarch Theatre's next chapter.

Jan 18, 2024

Your Cinema Needs You: Headlines Poster

I switched out the posters at the Monarch Theatre this week in anticipation of the new February screenings of my feature-length documentary. The left side of the theatre's entrance features the new Your Cinema Needs You poster, and the right side features the new "Headlines Poster". This special edition poster is comprised of some of the headlines generated about Your Cinema Needs You across Canada over the course of the production. It seemed a fitting statement to finally display this on the front of the Monarch Theatre. 

Your Cinema Needs You Headlines

 

Jan 6, 2024

Monarch Documentary: Movie Premiere A Success!

6 days, 7 screenings sold to capacity, and just over 2800 people through the doors. As much as we might sometimes like to think we can orchestrate these things, the long-awaited premiere of my documentary, "Your Cinema Needs You" at the Monarch Theatre became a prime example of a community engaging, showing up, and turning something as casual as a few nights at the movies into a real moment in time for this cinema.





Who could've predicted this response? Because I certainly didn't. The local premiere of my documentary was originally just meant to be a ceremonial stepping stone to our national release. I needed it to happen for the sake of the narrative, but I didn't expect the premiere to become a major plot point in the conclusion of what was already an elaborate story.

You've all helped to welcome back the Monarch Theatre in a way we only dreamed would've been possible. And perhaps one of the greatest compliments of all, is that so many of you came out just because you heard there was a good movie playing. At the end of the day, that's all we were really trying to do. To tell a good story, not merely a good "local" story, but a story that would resonate with anyone who has positive memories surrounding going to the movies or felt a kinship with their own hometown cinema anywhere across Canada.





To everyone who shared their stories and messages following the screenings, thank you. To everyone who rallied to help make these premiere screenings at the Monarch Theatre possible, thank you. To everyone who played a roll in making the production of Your Cinema Needs You over the last two and half years happen, thank you.

I'm seeing your messages asking about more screenings, and if the community is still interested we're considering doing another limited run of the documentary at the Monarch Theatre in February. The national streaming release is still months away, so we're thinking before that happens, there may still be a few of you who would like to experience this story in the cinema where it all takes place.





In closing, thank you again. You've made this experience an absolute privilege and pleasure. A century from now when the next filmmaker makes their documentary about the Monarch Theatre they're going to have to include this moment when the community turned out by the thousands to welcome the cinema back.

We're all a part of this story now.

Luke Fandrich Filmmaker


Jan 4, 2024

Monarch Documentary Continues Successful Run

Following the first run of screenings last week, the Monarch documentary has continued its run of successful screenings with more dates added. My thanks to the Medicine Hat News for all of their continued coverage following the premiere screenings of Your Cinema Needs You at the Monarch Theatre in Medicine Hat, Alberta. The response has been incredible, and these stories have been a fun addition to the experience. Full story here.


 

Dec 31, 2023

Premiere Screenings of Your Cinema Needs You

What an incredible way to close out 2023! The premiere screenings of "Your Cinema Needs You" at the Monarch Theatre have been a resounding success with just over 1200 people passing through the cinema's doors for 3 nights of sold out shows.

It's been 3 days of laughs, cheers, tears, and a lot of nostalgia as the Monarch Theatre received the long-awaited reintroduction that she deserved, and the feature-length documentary finally got the climactic conclusion that we always dreamed would be possible after first learning of the theatre's closure back in 2021.

Your Cinema Needs You Monarch Theatre


If I'm completely honest, I was never concerned that people wouldn't "like" the documentary. We'd done enough previews and test screenings along the way to know that even the casual movie-lover was likely to find something to sink their teeth into. What I hadn't prepared for though, was for quite this many people to actually LOVE it. And I mean, paragraphs long messages, tears in their eyes, personally recommending it to all of their friends, love it. That's something you really can't know until you're in the moment and you're seeing it unfold directly in front of you each night.

This was all a bit of lightning in a bottle. The timing of the production lining up with the closure of the Monarch was one thing, but then getting the opportunity to reintroduce Canada's oldest, surviving, purpose-built movie theatre by hosting the premiere screenings as part of the official reopening was all incredibly serendipitous. As I said in my premiere speeches each night, "I couldn't have scripted a better conclusion than this."

Your Cinema Needs You Monarch Theatre


"Your Cinema Needs You" has the privilege of being the last screening at the Monarch in 2023, and will now also be the first screening of 2024 with the launch of the encore shows beginning on January 4th. I simply can't say it enough, but thank you to everyone who has made this possible. This has absolutely been a dream come true. Happy New Year!

Dec 30, 2023

History Was On Hand: Monarch Documentary

Thank you to the Medicine Hat News for being in attendance and sharing this story following the opening night of the Premiere Screenings of Your Cinema Needs You at the Monarch Theatre in Medicine Hat, Alberta. Read the full news story here



Dec 29, 2023

Opening Night of Your Cinema Needs You

Night 1 of the premiere screenings of "Your Cinema Needs You" took place in a sold out Monarch Theatre last night, and I'm still struggling to find the words to say something more profound than thank you. But, thank you all the same.

I didn't take a single picture (although the photographer I hired should have some great shots) so instead I was left to assemble a collage from some of the images that were shared on my socials last night when the screening ended. The kind words, excitement, and shared stories are so incredibly wholesome it's making my teeth hurt lol.

Your Cinema Needs You Monarch Theatre


I can't really summarize this experience yet as there are still 5 more screenings to come, but one moment that sticks with me from last night was after the movie ended and the lights came up. This sweet little old lady approached me through a crowd of well wishers and grabbed my hand just to tell me, "It's made me fall in love with my childhood movie theatre all over again." It was so earnest, she uno-reversed me with the emotional feedback lol.

Thank you to everyone who was there. Thank you to everyone who made it possible. I'll never forget this. It was worth the wait to debut this in the Monarch first.

Your Cinema Needs You Monarch Theatre


Dec 21, 2023

Monarch Theatre Turns 112 Years Old

Opened 112 years ago today, the Monarch Theatre in Medicine Hat, Alberta may just be the coolest little movie house you've never heard of. With roots stretching back to some of the very first widely released films ever made, and a series of lucky streaks that have kept it alive this entire time - this may now be Canada's oldest purpose-built movie theatre left standing.


Come experience this history from within the cinema at the centre of this story. New tickets for "Your
Cinema Needs You" at the Monarch Theatre have just been released for January 4th, 5th, and 6th, 2024 at 7 PM. These encore screenings following the 3 night sold out premiere event in December will be the last opportunity to see this feature-length documentary before the Monarch once again goes dark for continued renovations.

Book your movie tickets here.




Encore Screenings of the Monarch Documentary

CLICK HERE to purchase tickets for the encore screenings of "Your Cinema Needs You" at the Monarch Theatre in Medicine Hat, Alberta at 7 PM on January 4th, 5th, and 6th, 2024.

After more than 2 years in production, the feature-length documentary about one of Canada's most underrated cinematic landmarks is finally ready to debut within the very cinema at the heart of this story, the Monarch Theatre in Medicine Hat, Alberta. 

Following the 3 night sold out premiere event in December 2023, the encore screenings in January are an exclusive opportunity to return to the Monarch Theatre for the first time since its closing, experience the largely untold history of one of Canada's last surviving cinemas of the silent era from within its auditorium, and be among the very first to see "Your Cinema Needs You" before its Canada-wide release later in 2024. 


Directed by Luke Fandrich, the 2 hour and 15 minute documentary traces the origins of the Monarch Theatre, the rise and fall of its direct competitors, and the cinema's evolution over 112 years since it first opened its doors on December 21, 1911. "Your Cinema Needs You" features newly uncovered images, artifacts, and exclusive interviews from individuals spanning the Monarch's history, including former usherettes, managers, projectionists, moviegoers, and more! 

This will be the final opportunity to view "Your Cinema Needs You" at the Monarch Theatre before the cinema once again goes dark for an extended time to continue with planned renovations.

Book your tickets now to experience the start of the Monarch Theatre's next chapter.

Dec 14, 2023

Your Cinema Needs You Premiere is 100% Sold Out

One week ago, I was beyond stressed thinking about all of the things that could potentially go wrong. Did I pitch this correctly? Is anyone going to show up? Did all of those "internet points" over the course of production actually mean anything? Lol.

It's actually made me look the best kind of foolish as everyone around me goes, "I told you this would happen." But I guess you don't know until you know.

In the last 7 days, I've sold out the capacity of the Monarch Theatre for 3 nights in a row for the premiere screenings of "Your Cinema Needs You" on December 28th, 29th, and 30th. I can't fully express just how thankful I am, and completely surprised that all of the tickets moved that quickly. We're still two weeks away from the screening and don't have a seat left in the house.

Stay tuned for an update next week about additional screenings.



Dec 12, 2023

Premiere Posters at the Monarch Theatre

The exterior poster windows at the Monarch Theatre have now been restored - new lights, new plexiglass, and a fresh logo inspired by how these frames looked back in the forties.

We've also just installed the premiere edition posters for "Your Cinema Needs You" and they don't just pop - they glow! Lots of really cool little steps happening behind the scenes as we get closer to the premiere dates on December 28th, 29th, and 30th.

Your Cinema Needs You Premiere

 

Dec 7, 2023

Monarch Theatre Premiere: Purchase Movie Tickets

CLICK HERE to get your movie tickets for the premiere of "Your Cinema Needs You" at the Monarch Theatre in Medicine Hat, Alberta at 7 PM on December 28th, 29th, and 30th, 2023. 

After more than 2 years in production, the feature-length documentary about one of Canada's most underrated cinematic landmarks is finally ready to premiere within the very cinema at the heart of this story, the Monarch Theatre in Medicine Hat, Alberta. 

This 3 day premiere event is an exclusive opportunity to return to the Monarch Theatre for the first time since its closing, experience the largely untold history of one of Canada's last surviving cinemas of the silent era from within its auditorium, and be among the very first to see "Your Cinema Needs You" before its Canada-wide release in 2024. 


Directed by Luke Fandrich, the 2 hour and 15 minute documentary traces the origins of the Monarch Theatre, the rise and fall of its direct competitors, and the cinema's evolution over 112 years since it first opened its doors on December 21, 1911. 

"Your Cinema Needs You" features newly uncovered images, artifacts, and exclusive interviews from individuals spanning the Monarch's history, including former usherettes, managers, projectionists, moviegoers, and more! 

Book your tickets now to experience the start of the Monarch Theatre's next chapter.

Dec 4, 2023

Monarch Documentary: Premiere Is A Go!

After last week's post about the seeming unlikelihood of Your Cinema Needs You premiering this year, I couldn't be more thrilled to announce that the Monarch documentary will officially premiere at the Monarch Theatre before the year is out! December 28, 29, and 30th to be exact. Now the real work begins to pull this together and rally the community.

Here was the teaser trailer from today's surprise announcement (see below). Tickets for the screenings will go on sale this Thursday with a direct link to the ticketing portal posted here on Editing Luke as well as on facebook.com/editingluke. I hope to see you there!