Jun 2, 2024

Our Last Picture Show at the Monarch

That's it! That's all! That's a wrap! No really, the screenings of Your Cinema Needs You at the Monarch Theatre in Medicine Hat, Alberta have officially come to an end! 

Yesterday's matinee marked the 16th screening of the documentary at the historic Monarch Theatre, and frankly, after spacing out these shows over 5 months and with more than 5,100 tickets sold - I'm confident that we reached 99% of the local audience who was interested in seeing this in the movie theatre. 

I think it's easy to gloss over just what a big turnout this actually was because we're so rarely in packed movie theatres these days. But, the attendance for these 16 shows at the Monarch Theatre was the equivalent of selling out every seat in all 10 theatres of Medicine Hat's Cineplex Galaxy 3 times over, and then still having 700 people waiting outside to get in.

And let me say it again, this was for an indie documentary! Not exactly the genre known for blockbuster turnouts. You absolutely exceeded all expectations, Medicine Hat!

Thank you to everyone who came out to one of the shows. Thank you to the incredible cast and crew who made this movie possible. And to the staff and volunteers at the Monarch 1911 Society who could not have been more enthusiastic collaborators in running these screenings.

The last thing I did before leaving the theatre yesterday was I had everyone hold up all of the random ticket variations that I handed out at the door before each of the 16 shows. My only hope is that someone finds one of these tucked away in an album 50 years from now and goes on a hunt to figure out what it was. What an incredible ride this turned out to be - thank you all!

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