My Videos on Vimeo

Several days ago (on July 31) I decided to create an account and start uploading a few of my shorts to Vimeo. Unlike YouTube, Vimeo is a bit more stringent about original content and linking individuals to their own work. This is great, but it also means that viewership on the site isn't nearly as large.

I've barely had a single view since uploading my projects, but I figure at the very least having my work on another site is worth the internet credit.  Maybe one of my shorts will pop up in a search or something. I'll let you know how it goes.

At first glance I'm impressed with Vimeo though. The vibe and artist friendly look is encouraging. There are no star ratings, simply a place for viewers to comment and click if they like your video - kind of like a thumbs up. All videos are linked back to your profile, which is less busy than the look of most YouTube channels, and your name is prominent on each page with your short.

YouTube is great and it's essentially the standard as far as video sharing sites go, but as I've mentioned before, I think diversifying is the only way I'm going to be able to compete against YouTube 'celebrities' who have already established themselves - at least until I get a viral video of my own. Just by adding some of my projects to Yobi.tv I've managed to get thousands more views and I wouldn't be surprised if my numbers there surpass what I've achieved on YouTube in the next year.

If you'd like check out my profile on Vimeo, you can view it here. It's also been added to my featured links in the sidebar with my other video profiles.

Here's my short Quirks from earlier this year embedded from Vimeo, please check it out if you haven't seen it yet.


Quirks from Luke Fandrich on Vimeo.

Evolution of Editing Luke (2007-2009)

The significance of graphic design in relation to Editing Luke has been undeniable. As a way to stay current and as an excuse to play on photoshop more often, this blog has seen some dramatic changes in the last two years. It's certainly been good practice for my design skills (which have continued to improve month after month).

With my video work and musings remaining the focus, I've tried my hardest to use imagery as a net to get people to stop and have a look. Anyone familiar with my style will attest to my love of bold colour, strong graphics, and a sense of organization that is best described as structured-chaos (I decked every dorm I ever had in floor to ceiling posters creating some intense wallpaper). To say the least, as a filmmaker and editor, I'm a visual guy.

From my latest blog header to some of my earliest, below I've posted a sampling of how Editing Luke has changed and become even more polished. In 2006 I took a picture of a series of old downtown rooftops in my hometown of Medicine Hat, Alberta. As the first header of Editing Luke, that rooftop and elements of that photo have remained central to my theme. It's obvious the evolution won't stop here, but for now, enjoy part one of this visual recap.

Personal Movie Making: A Response

My friend Dave and I had a brief conversation over MSN last night. As was typical, we shared a few witty remarks, mentioned the road trip we’re going on, and I brought up my idea for constructing a project out the footage I’d like to shoot on the holiday. In response, he remarked to the tune of “you’ve avoided doing any personally themed or revealing projects over the years” seemingly emphasizing that making a video journal out of our antics was a stretch from my usual work. This got me thinking, because to the contrary, it seems exactly like what I have been doing.

Dave seemed quite supportive of the project in any case. I’m sure it wasn’t too big of a surprise that I said I’d be filming something. In the meantime though, I thought that addressing his statement in a blog post was a good way to inject some of that ‘personal’ (and public) response he enjoys - and a good way to elaborate on how I see my approach.

In some respects, Dave’s right, which is why I wanted to write this post. In terms of my relationships (or often lack-there-of), specific details about my jobs, or the specifics surrounding my family and friends I’m often very selective about what I share. There are many things that everyone doesn’t need to know, wouldn’t care to know, and that don’t advance what my goals - especially with this blog - are. Gossiping publicly about my own life doesn't do me much good - and facebook and msn already consume enough time. However, and regardless of this, I strongly disagree that my ‘creative’ contributions haven’t been personal, honest, and true to my character.

Some of my projects like A Chill in the Air or Keys to Existence have an obvious social commentary - both of which have been recognized by critical eyes. Other shorts like from 84, Day Dream Day, and Educated Detours blend personal elements in an experimental or narrative form. Even my split screen experiments can be read as self-portraits in the context of my editing. It's not like I don't have anything to say, there are over 35 entries and over 100 edits that I've posted as part of my videography, I'm just not writing a word for word autobiography is all.

In a response not simply in relation to Dave‘s comment, I thought this was a worthy topic for highlighting my entire online persona and my public filmmaking. I see my story and history being told in the combination of ALL my work, not simply in a single edit or single sentence. My film work isn't about a quest to get people to know my life story anyway, I want people watching my work to get something out of it for themselves.

Speaking of personal, welcome to Editing Luke - if you’re here, you can scroll through over 2 years of my life - including everything from my declarations of new found ambition, to posts about and leading up to dropping out of film school, followed by my nostalgic and contextual take on my own work. To be clear, this is personal - not everyone puts in the time to do and say these things as an 'artist' or editor. The projects and edits I’ve produced say a lot about my story, if not directly, than about the filmmaker/editor I’d like to be and the things that inspire me.

While it’s clear that Dave and I have significantly different approaches to our creative work, I’ve always enjoyed his perspective on things. In a friendship that has wavered since first year of university, he’s often been my biggest critic - if not the most eager to question my achievements. It’s been refreshing in many ways, if not a mixed bag, as he’s also admired and sought advice surrounding my dedication. It's what also makes our friendship so interesting.

Herein lies the difference between our view of being personal, and how I distinguish myself. From his perspective, he likes to (for lack of a better word) gush about his struggles or hang-ups. I don’t. I vent in the same way by reflecting on my own larger outlook. I put things in perspective as a way to create context, as a way to find my way out of my problems. My distaste for something is combated with 'the glass is still half full' approach and look at what I learned. I like to be relatable, and my personal strengths don't come from feeling powerless (not that I think Dave's do either).

This goal to be relatable is true of my work. The fact that I’m subtle about my own life doesn’t change the fact that I’m still sharing my viewpoint and a history. There are clues and directions and moments of inspiration in everything I do, but I’m also aware that everything I do isn’t intended to change the world. I think about this when I make shorts. I can learn so much just by participating and creating individual variations as opposed to endlessly struggling to be completely 100% unique. For the sake of comparison, it's like I can experience more by riding the bus than by trying to re-invent the wheels it rides on - I'm probably going to see something someone else might not right away.

I’m aware that there are a lot of people just like me, and while no one can be completely original, as any good editor would say, it’s the way in which I can take all these borrowed pieces, experiences, projects, and personal histories and combine them that makes a unique whole - that’s me. My personality is broad, diverse, scattered, highlighted by defining moments, influenced by many, and shared through what I consider to be a level headed filter (which is this blog and my work).

I feel like I've created a bridge between my honest emotions, my artistic ambitions, and the reality I face. Presenting my personal weaknesses or my daily life problems in this forum would just be misdirection - like I said, as much as my film experiences are meant to be public, my projects aren't entirely about documenting my personal life for consumption. In many instances my projects don't borrow on my experiences at all, instead the project itself is the experience. I'm just trying to be forward thinking.

I’m giving anyone who cares to watch or read the chance to get to know a piece of who I am. The idea that a single thought or vision would completely define me is ridiculous though, and my work is about triggering your reaction just as much as it’s about sharing mine. If you can't see the personal thread of Luke Fandrich, of me, in all I've done, you're forgetting that all of what you're seeing was written, told, designed, edited, photographed, experienced, filmed, posted, promoted, submitted, won and lost - BY THIS GUY *pointing at myself*

So this personal response is for you Dave. Cheers to our different takes, and the conversations that inevitably come out of them. I get that you may think you’re being more open by being more blunt - it doesn’t mean there’s any more information there. We're all crafting an image, but for my sake, I appreciate the fact that you challenge me.