Jan 20, 2024

Your Cinema (Continues) to Need You

New screenings of the Monarch documentary, "Your Cinema Needs You" are returning to the Monarch Theatre at 7 PM on February 14th, 15th, 16th, and 17th! Click here to purchase movie tickets to one of these newly added screenings.

In addition to an enjoyable night out and an opportunity to learn about a largely undocumented chapter of Medicine Hat's cinematic history (experienced from within the very building that it happened in) I also wanted to also point out some of the knock-on effects that your support of "Your Cinema Needs You" are having.

1. Over the course of production more than 50 headlines about this documentary (and the Monarch's story) have been generated and shared across Canada. This awareness about the new significance of the Monarch Theatre is a big step forward in this next chapter and is bringing national attention to a landmark that most people have never even heard of before.

2. The extensive research that went into this documentary is already showing potential to aid in future grants, designations, and direct supports to further the plans for the Monarch Theatre's revitalization. The popularity of the documentary has helped to reveal new clues and contacts just from people talking about the movie and spreading the word (and this is before we've even finalized plans for the Canada-wide streaming release). This is a huge bonus in the roll that this documentary can play in the future, that honestly, we hadn't even really thought much about until the premieres happened.

3. Contrary to popular belief, this documentary was not "actually" a local production. A professional, feature-length budget had to be greenlit from out of province to even be able to dedicate this much time and energy to a film that involved a cast and crew of more than 50 individuals. None of the funding to produce this was local.

The reason I want to point this out, is because deciding to tell a Medicine Hat story that we believed would resonate with a wider audience (at this scale) was seen as a risk. The success of this project, the sold out premieres, etc. are all part of a proof of concept that show that taking these risks are worth it, viable, and something that needs to happen more often. Not just because these stories are culturally significant, but because they can be just as entertaining too! You've already helped to prove this!

In short, your support of Your Cinema Needs You is having a lot of impact outside of just Medicine Hat. There is a lot more happening behind the scenes then people realize, and it's opening a lot of doors that were previously closed.

That's a lot of good coming from people just showing up - and a really good sign for the future of the Monarch Theatre stemming from the success of a single movie. I can't say it enough - thank you for being there and thank you for making this happen!

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