Encore Screenings of the Monarch Documentary

CLICK HERE to purchase tickets for the encore screenings of "Your Cinema Needs You" at the Monarch Theatre in Medicine Hat, Alberta at 7 PM on January 4th, 5th, and 6th, 2024.

After more than 2 years in production, the feature-length documentary about one of Canada's most underrated cinematic landmarks is finally ready to debut within the very cinema at the heart of this story, the Monarch Theatre in Medicine Hat, Alberta. 

Following the 3 night sold out premiere event in December 2023, the encore screenings in January are an exclusive opportunity to return to the Monarch Theatre for the first time since its closing, experience the largely untold history of one of Canada's last surviving cinemas of the silent era from within its auditorium, and be among the very first to see "Your Cinema Needs You" before its Canada-wide release later in 2024. 

Directed by Luke Fandrich, the 2 hour and 15 minute documentary traces the origins of the Monarch Theatre, the rise and fall of its direct competitors, and the cinema's evolution over 112 years since it first opened its doors on December 21, 1911. "Your Cinema Needs You" features newly uncovered images, artifacts, and exclusive interviews from individuals spanning the Monarch's history, including former usherettes, managers, projectionists, moviegoers, and more! 

This will be the final opportunity to view "Your Cinema Needs You" at the Monarch Theatre before the cinema once again goes dark for an extended time to continue with planned renovations.

Book your tickets now to experience the start of the Monarch Theatre's next chapter.

Monarch Documentary: Souvenir Premiere Tickets

If you have movie tickets to one of the sold out premiere screenings of "Your Cinema Needs You" at the Monarch Theatre later this month on December 28th, 29th, and 30th, remember to grab a FREE souvenir ticket stub when you attend.

I personally love having souvenirs from my experiences, but with everything moving online, you rarely get the memento anymore. I thought I'd create some vintage inspired tickets to give guests something to share, to take a picture for socials, or just to mark the occasion. I'll also have a hole punch on hand so we can punch the exact date you attended the screening (if you want to).

The souvenir tickets are purely aesthetic, so unfortunately they won't get you in the door. But, I'll probably be handing these out as people line up at the Monarch before the show.

And if you missed out on this first round of screenings at the Monarch, stay tuned for news to drop about additional screenings coming this Thursday (Dec. 21).

Your Cinema Needs You Premiere is 100% Sold Out

One week ago, I was beyond stressed thinking about all of the things that could potentially go wrong. Did I pitch this correctly? Is anyone going to show up? Did all of those "internet points" over the course of production actually mean anything? Lol.

It's actually made me look the best kind of foolish as everyone around me goes, "I told you this would happen." But I guess you don't know until you know.

In the last 7 days, I've sold out the capacity of the Monarch Theatre for 3 nights in a row for the premiere screenings of "Your Cinema Needs You" on December 28th, 29th, and 30th. I can't fully express just how thankful I am, and completely surprised that all of the tickets moved that quickly. We're still two weeks away from the screening and don't have a seat left in the house.

Stay tuned for an update next week about additional screenings.

Premiere Posters at the Monarch Theatre

The exterior poster windows at the Monarch Theatre have now been restored - new lights, new plexiglass, and a fresh logo inspired by how these frames looked back in the forties.

We've also just installed the premiere edition posters for "Your Cinema Needs You" and they don't just pop - they glow! Lots of really cool little steps happening behind the scenes as we get closer to the premiere dates on December 28th, 29th, and 30th.

 

Your Cinema Needs You on the Monarch Marquee

Admittedly, I'm biased, but I think this looks way better on the Monarch Theatre's marquee than "CLOSED" did. Movie tickets for the premiere of "Your Cinema Needs You" are moving quickly. Purchase your tickets here for the screenings on December 28th, 29th, and 30th.

 

Monarch Theatre Premiere: Purchase Movie Tickets

CLICK HERE to get your movie tickets for the premiere of "Your Cinema Needs You" at the Monarch Theatre in Medicine Hat, Alberta at 7 PM on December 28th, 29th, and 30th, 2023. 

After more than 2 years in production, the feature-length documentary about one of Canada's most underrated cinematic landmarks is finally ready to premiere within the very cinema at the heart of this story, the Monarch Theatre in Medicine Hat, Alberta. 

This 3 day premiere event is an exclusive opportunity to return to the Monarch Theatre for the first time since its closing, experience the largely untold history of one of Canada's last surviving cinemas of the silent era from within its auditorium, and be among the very first to see "Your Cinema Needs You" before its Canada-wide release in 2024. 

Directed by Luke Fandrich, the 2 hour and 15 minute documentary traces the origins of the Monarch Theatre, the rise and fall of its direct competitors, and the cinema's evolution over 112 years since it first opened its doors on December 21, 1911. 

"Your Cinema Needs You" features newly uncovered images, artifacts, and exclusive interviews from individuals spanning the Monarch's history, including former usherettes, managers, projectionists, moviegoers, and more! 

Book your tickets now to experience the start of the Monarch Theatre's next chapter.

Monarch Documentary: Premiere Is A Go!

After last week's post about the seeming unlikelihood of Your Cinema Needs You premiering this year, I couldn't be more thrilled to announce that the Monarch documentary will officially premiere at the Monarch Theatre before the year is out! December 28, 29, and 30th to be exact. Now the real work begins to pull this together and rally the community.

Here was the teaser trailer from today's surprise announcement (see below). Tickets for the screenings will go on sale this Thursday with a direct link to the ticketing portal posted here on Editing Luke as well as on facebook.com/editingluke. I hope to see you there! 

Hurry Up & Wait: Monarch Documentary

I can sum up my rollercoaster of a year in just a few headlines, despite being pretty quiet about the Monarch Theatre and my documentary over the last few months. Spurred on again by today's story in the newspaper about the cinema, I realized that this game of "hurry up and wait" is causing some confusion about what's happening. 

First, no, you didn't miss the release of the movie. 

Make no mistake, I'd love nothing more than to finally have news to share about the premiere, when it's happening, and how you can get your tickets to see the film. A year ago the expectation that this would be out in 2023 was not only incredibly realistic, I was also committed to that plan as contractually I knew it's when the film would be delivered. 

Unfortunately, a lot of the activity surrounding the Monarch Theatre and its reopening has taken considerably longer than expected, and contrary to some popular belief, this activity doesn't involve me at all. I'm watching from the sidelines just like everyone else. 

The 2 hour and 15 minute documentary about this historic, largely unknown movie house, "Your Cinema Needs You" was completed this summer following the long-anticipated news that the Monarch Theatre was finally going to be purchased. This was the final piece of the narrative puzzle that I had been waiting for. The film was then finalized, delivered to await distribution, and the plans were set in motion for a premiere that would reopen the cinema. 

This was roughly 3 months ago. 

I know better than anyone how unpredictable a timeline can become when a story is still unfolding. It's also why the wider distribution / streaming of the documentary has been put on hold until it can play in the Monarch Theatre first. The overwhelming local support to see this outcome is now seemingly shared by everyone connected to the documentary, including the new owners / operators of the Monarch. So, here we are. 

Put simply, I know it's taking longer than everyone thought, but as soon as the Monarch is able to confirm a timeline, I'll be shouting it from the rooftops.

Midnight Madness & Kitschy Thrift Shop Finds

Last night was Midnight Madness in downtown Medicine Hat, Alberta, and over the last couple years, this has become one of my new favourite Christmas traditions. Mostly, it's an excuse to snack and shop, but in addition to a few great visuals (like the balloon glow) we've made a habit of using the event as an excuse to find thrifty treasures around downtown.

If you're wondering where all of your grandparents' kitschy gems ended up - last night I bought 'em all! I am a sucker for vintage books, film, travel souvenirs, photography, etc.

A few of my finds included more VHS, 45s, and 8 tracks. I also found a handful of location-based glassware, your grandma's spoon collection from around North America, and a handful of vintage travel guides - including the official photo book of the torch relay from the 1988 Calgary Winter Olympics, the guidebook from the Tower of London gift shop, and a 1966 travel guide of Pompeii (100% in Italian). And what did my total come to for all of these incredibly rare historic artifacts? A whopping $18 for the night. It was a lot of fun.

 

Vintage Monarch Theatre Movie Ad Prints: Series 2

This second collection is a follow up to the first series of vintage movie ad prints created as part of the production for Your Cinema Needs You about the Monarch Theatre in Medicine Hat, Alberta. Full details on this new collection here. Also, here.

 

Monarch Theatre Has Finally Been Sold

At last night's city council meeting it was finally made public that the Monarch Theatre has sold and is now on track to reopen! You can only imagine the barrage of messages I've already received asking if I knew about this, what this means for the documentary, and does this mean the movie premiere is finally a go? Original post here.

In short, for the better part of this year I was aware this deal was in the works. I finalized the documentary in July only after this outcome became certain, but was still at the mercy of the news becoming public before I could say anything. It's been a long, long wait, but yes, this outcome has fulfilled the ending I'd been holding out for for so many months.

While dates are yet to be determined and there are many more discussions to be had, I am thrilled to announce that we've already confirmed the grand reopening event at the Monarch Theatre will be the premiere for Your Cinema Needs You.

More details to come soon.

 

Vintage Monarch Theatre Movie Ad Prints: Series 1

Part limited-edition print release, part official merch drop for my upcoming documentary, today I released a collection of 10 cardstock prints featuring custom-restored movie ads from the Monarch Theatre in Medicine Hat, Alberta.

Created as part of the production for "Your Cinema Needs You", the soon to be released feature-length documentary about Canada's oldest surviving cinema, these prints feature stylized ads spanning the Monarch Theatre's history from the silent era up into the 1980s.

Each print is 5x7" and is printed on a heavy cardstock, matte laminated on the image side, and features the documentary film logo and description on the reverse. These prints were restored from uncovered negatives, were custom edited and stylized for "Your Cinema Needs You", and each one specifically references the Monarch Theatre and just some of the notable films that played there - because of this process, this collection does not exist anywhere else.

The collection of 10 prints is available for $60 and includes a free pop & popcorn enamel pin set in addition to free shipping. Full details for this flash sale are on the Editing Luke Facebook page as of today (while stock lasts).

Prints in series one include: Silent Era 1, Charlie Chaplin, Silent Era 2, Wizard of OZ, King Kong, Gone With the Wind, Mid-Century 1, Mid-Century 2, Jaws, and Raiders of the Lost Ark.

 

Medalta Documentary: Tourism Feature

My thanks to Tourism Medicine Hat for their feature on my documentary about Medalta Potteries and the historic clay district this week. The documentary is titled Clay, Creativity & the Comeback and was released in 2019. Read more about that project here.  

Film On Monarch Theatre History Complete

With the documentary on the Monarch Theatre (Your Cinema Needs You) finally wrapped, it's now all about working out the details for a premiere and the much anticipated release. This story appeared in the Medicine Hat News today following the official announcement on the film's completion just a few days ago online. Full article here. 

 

One Last Chapter: Monarch Documentary

It has been one year and seven months to the day - 577 days to be exact - since I made an announcement about the Monarch Theatre, a signed production agreement, and the new feature-length documentary I had going into production at the start of 2022. 

Deciding to uncover the story about a potentially significant old cinema is one thing, but you can't really appreciate just how long 112 years actually is until you find yourself face to face with what a single newspaper archive spanning that timeframe looks like up close - and worse, just how sparse the clues in those archives are when the subject you've chosen to focus on is a seldom written about single screen movie house in the middle of the Canadian prairies. 

What can I say though? I do love movies and the places that show them.

It's honestly been a dream to explore, document, interview, contextualize, and uncover artifacts in connection to a cinematic landmark that (let's be honest) the vast majority of Canadians have understandably never heard of before. There's something exciting about knowing you've found your hook though, a point that only became reinforced when just a month into production the announcement about my little movie was picked up and spread nationally by the Toronto Star.

 

As the months rolled on I was continually amazed at what I was finding, who was coming forward to share their stories, and what had seemingly been hiding in plain sight after so many decades. The story got bigger, the timeline extended, and I genuinely started to wonder when I was ever going to be finished. It was overwhelming and exhilarating. Exhausting and completely engrossing. 

And, oh yeah, was the Monarch ever going to reopen again? This news hung over the production for over a year while plans shifted, promises changed, and I continued to pretend that I knew what the conclusion to my movie would eventually be. As the Calgary Herald so fittingly put it in their feature about the documentary, "true stories rarely have tidy endings".   

So, here we are. After all of the teasers, updates, sneak peeks, rumours, changes, and behind the scenes snapshots, I guess it's finally time that I break the long-awaited news (and yes, I thought I'd make a meal out of this update too) the documentary is actually done. Scored, previewed, revised, rendered, cut, locked, and now awaiting release.  

Your Cinema Needs You is finally, officially complete.