Premiere Screenings of Your Cinema Needs You

What an incredible way to close out 2023! The premiere screenings of "Your Cinema Needs You" at the Monarch Theatre have been a resounding success with just over 1200 people passing through the cinema's doors for 3 nights of sold out shows.

It's been 3 days of laughs, cheers, tears, and a lot of nostalgia as the Monarch Theatre received the long-awaited reintroduction that she deserved, and the feature-length documentary finally got the climactic conclusion that we always dreamed would be possible after first learning of the theatre's closure back in 2021.

If I'm completely honest, I was never concerned that people wouldn't "like" the documentary. We'd done enough previews and test screenings along the way to know that even the casual movie-lover was likely to find something to sink their teeth into. What I hadn't prepared for though, was for quite this many people to actually LOVE it. And I mean, paragraphs long messages, tears in their eyes, personally recommending it to all of their friends, love it. That's something you really can't know until you're in the moment and you're seeing it unfold directly in front of you each night.

This was all a bit of lightning in a bottle. The timing of the production lining up with the closure of the Monarch was one thing, but then getting the opportunity to reintroduce Canada's oldest, surviving, purpose-built movie theatre by hosting the premiere screenings as part of the official reopening was all incredibly serendipitous. As I said in my premiere speeches each night, "I couldn't have scripted a better conclusion than this."

"Your Cinema Needs You" has the privilege of being the last screening at the Monarch in 2023, and will now also be the first screening of 2024 with the launch of the encore shows beginning on January 4th. I simply can't say it enough, but thank you to everyone who has made this possible. This has absolutely been a dream come true. Happy New Year!

Opening Night of Your Cinema Needs You

Night 1 of the premiere screenings of "Your Cinema Needs You" took place in a sold out Monarch Theatre last night, and I'm still struggling to find the words to say something more profound than thank you. But, thank you all the same.

I didn't take a single picture (although the photographer I hired should have some great shots) so instead I was left to assemble a collage from some of the images that were shared on my socials last night when the screening ended. The kind words, excitement, and shared stories are so incredibly wholesome it's making my teeth hurt lol.

I can't really summarize this experience yet as there are still 5 more screenings to come, but one moment that sticks with me from last night was after the movie ended and the lights came up. This sweet little old lady approached me through a crowd of well wishers and grabbed my hand just to tell me, "It's made me fall in love with my childhood movie theatre all over again." It was so earnest, she uno-reversed me with the emotional feedback lol.

Thank you to everyone who was there. Thank you to everyone who made it possible. I'll never forget this. It was worth the wait to debut this in the Monarch first.

Your Cinema Needs You Premiere is 100% Sold Out

One week ago, I was beyond stressed thinking about all of the things that could potentially go wrong. Did I pitch this correctly? Is anyone going to show up? Did all of those "internet points" over the course of production actually mean anything? Lol.

It's actually made me look the best kind of foolish as everyone around me goes, "I told you this would happen." But I guess you don't know until you know.

In the last 7 days, I've sold out the capacity of the Monarch Theatre for 3 nights in a row for the premiere screenings of "Your Cinema Needs You" on December 28th, 29th, and 30th. I can't fully express just how thankful I am, and completely surprised that all of the tickets moved that quickly. We're still two weeks away from the screening and don't have a seat left in the house.

Stay tuned for an update next week about additional screenings.

Premiere Posters at the Monarch Theatre

The exterior poster windows at the Monarch Theatre have now been restored - new lights, new plexiglass, and a fresh logo inspired by how these frames looked back in the forties.

We've also just installed the premiere edition posters for "Your Cinema Needs You" and they don't just pop - they glow! Lots of really cool little steps happening behind the scenes as we get closer to the premiere dates on December 28th, 29th, and 30th.

 

Your Cinema Needs You on the Monarch Marquee

Admittedly, I'm biased, but I think this looks way better on the Monarch Theatre's marquee than "CLOSED" did. Movie tickets for the premiere of "Your Cinema Needs You" are moving quickly. Purchase your tickets here for the screenings on December 28th, 29th, and 30th.

 

Hurry Up & Wait: Monarch Documentary

I can sum up my rollercoaster of a year in just a few headlines, despite being pretty quiet about the Monarch Theatre and my documentary over the last few months. Spurred on again by today's story in the newspaper about the cinema, I realized that this game of "hurry up and wait" is causing some confusion about what's happening. 

First, no, you didn't miss the release of the movie. 

Make no mistake, I'd love nothing more than to finally have news to share about the premiere, when it's happening, and how you can get your tickets to see the film. A year ago the expectation that this would be out in 2023 was not only incredibly realistic, I was also committed to that plan as contractually I knew it's when the film would be delivered. 

Unfortunately, a lot of the activity surrounding the Monarch Theatre and its reopening has taken considerably longer than expected, and contrary to some popular belief, this activity doesn't involve me at all. I'm watching from the sidelines just like everyone else. 

The 2 hour and 15 minute documentary about this historic, largely unknown movie house, "Your Cinema Needs You" was completed this summer following the long-anticipated news that the Monarch Theatre was finally going to be purchased. This was the final piece of the narrative puzzle that I had been waiting for. The film was then finalized, delivered to await distribution, and the plans were set in motion for a premiere that would reopen the cinema. 

This was roughly 3 months ago. 

I know better than anyone how unpredictable a timeline can become when a story is still unfolding. It's also why the wider distribution / streaming of the documentary has been put on hold until it can play in the Monarch Theatre first. The overwhelming local support to see this outcome is now seemingly shared by everyone connected to the documentary, including the new owners / operators of the Monarch. So, here we are. 

Put simply, I know it's taking longer than everyone thought, but as soon as the Monarch is able to confirm a timeline, I'll be shouting it from the rooftops.

Midnight Madness & Kitschy Thrift Shop Finds

Last night was Midnight Madness in downtown Medicine Hat, Alberta, and over the last couple years, this has become one of my new favourite Christmas traditions. Mostly, it's an excuse to snack and shop, but in addition to a few great visuals (like the balloon glow) we've made a habit of using the event as an excuse to find thrifty treasures around downtown.

If you're wondering where all of your grandparents' kitschy gems ended up - last night I bought 'em all! I am a sucker for vintage books, film, travel souvenirs, photography, etc.

A few of my finds included more VHS, 45s, and 8 tracks. I also found a handful of location-based glassware, your grandma's spoon collection from around North America, and a handful of vintage travel guides - including the official photo book of the torch relay from the 1988 Calgary Winter Olympics, the guidebook from the Tower of London gift shop, and a 1966 travel guide of Pompeii (100% in Italian). And what did my total come to for all of these incredibly rare historic artifacts? A whopping $18 for the night. It was a lot of fun.

 

Another Round of Las Vegas Travel Shoots

This month brought on another round of Las Vegas travel shoots following the success of a whirlwind visit that took place earlier this year. This latest shoot was more extensive in that we covered the entire Las Vegas Strip, starting from the iconic sign on the south end to the Strat on the north end, as well as each of the downtown casinos along Fremont Street. 

Las Vegas is such a fascinating place to document in that it has evolved so much in such a relatively short amount of time. Having visited countless times now, I have so much nostalgia for this city and love coming back and seeing what's new. The Sphere, Formula 1, Halloween, and more made the list this time. Early highlights also appeared on the Editing Luke instagram account, but you can expect lots of this new library will roll out online over the next year. 

 

Vintage Monarch Theatre Movie Ad Prints: Series 2

This second collection is a follow up to the first series of vintage movie ad prints created as part of the production for Your Cinema Needs You about the Monarch Theatre in Medicine Hat, Alberta. Full details on this new collection here. Also, here.

 

Monarch Theatre Has Finally Been Sold

At last night's city council meeting it was finally made public that the Monarch Theatre has sold and is now on track to reopen! You can only imagine the barrage of messages I've already received asking if I knew about this, what this means for the documentary, and does this mean the movie premiere is finally a go? Original post here.

In short, for the better part of this year I was aware this deal was in the works. I finalized the documentary in July only after this outcome became certain, but was still at the mercy of the news becoming public before I could say anything. It's been a long, long wait, but yes, this outcome has fulfilled the ending I'd been holding out for for so many months.

While dates are yet to be determined and there are many more discussions to be had, I am thrilled to announce that we've already confirmed the grand reopening event at the Monarch Theatre will be the premiere for Your Cinema Needs You.

More details to come soon.

 

A Month of Travel Shoots Across Italy

The better part of this month has been defined by a series of brand new travel shoots across Italy. This time I was fortunate to have my dad along for the ride as we explored landmarks and attractions (largely) around Rome, Florence, Naples, and Venice. Stay tuned as these new photo essays are added to the Overseas Collection in the months ahead.

 

Vintage Monarch Theatre Movie Ad Prints: Series 1

Part limited-edition print release, part official merch drop for my upcoming documentary, today I released a collection of 10 cardstock prints featuring custom-restored movie ads from the Monarch Theatre in Medicine Hat, Alberta.

Created as part of the production for "Your Cinema Needs You", the soon to be released feature-length documentary about Canada's oldest surviving cinema, these prints feature stylized ads spanning the Monarch Theatre's history from the silent era up into the 1980s.

Each print is 5x7" and is printed on a heavy cardstock, matte laminated on the image side, and features the documentary film logo and description on the reverse. These prints were restored from uncovered negatives, were custom edited and stylized for "Your Cinema Needs You", and each one specifically references the Monarch Theatre and just some of the notable films that played there - because of this process, this collection does not exist anywhere else.

The collection of 10 prints is available for $60 and includes a free pop & popcorn enamel pin set in addition to free shipping. Full details for this flash sale are on the Editing Luke Facebook page as of today (while stock lasts).

Prints in series one include: Silent Era 1, Charlie Chaplin, Silent Era 2, Wizard of OZ, King Kong, Gone With the Wind, Mid-Century 1, Mid-Century 2, Jaws, and Raiders of the Lost Ark.

 

Medalta Documentary: Tourism Feature

My thanks to Tourism Medicine Hat for their feature on my documentary about Medalta Potteries and the historic clay district this week. The documentary is titled Clay, Creativity & the Comeback and was released in 2019. Read more about that project here.  

Stampede Midway & A Stress Cow

When you get a free cow at the Medicine Hat Stampede.

Moak Pancakes in Amsterdam

A few visuals from Moak Pancakes in Amsterdam, the Netherlands.