Monarch Documentary: Premiere Is A Go!

After last week's post about the seeming unlikelihood of Your Cinema Needs You premiering this year, I couldn't be more thrilled to announce that the Monarch documentary will officially premiere at the Monarch Theatre before the year is out! December 28, 29, and 30th to be exact. Now the real work begins to pull this together and rally the community.

Here was the teaser trailer from today's surprise announcement (see below). Tickets for the screenings will go on sale this Thursday with a direct link to the ticketing portal posted here on Editing Luke as well as on facebook.com/editingluke. I hope to see you there! 

Hurry Up & Wait: Monarch Documentary

I can sum up my rollercoaster of a year in just a few headlines, despite being pretty quiet about the Monarch Theatre and my documentary over the last few months. Spurred on again by today's story in the newspaper about the cinema, I realized that this game of "hurry up and wait" is causing some confusion about what's happening. 

First, no, you didn't miss the release of the movie. 

Make no mistake, I'd love nothing more than to finally have news to share about the premiere, when it's happening, and how you can get your tickets to see the film. A year ago the expectation that this would be out in 2023 was not only incredibly realistic, I was also committed to that plan as contractually I knew it's when the film would be delivered. 

Unfortunately, a lot of the activity surrounding the Monarch Theatre and its reopening has taken considerably longer than expected, and contrary to some popular belief, this activity doesn't involve me at all. I'm watching from the sidelines just like everyone else. 

The 2 hour and 15 minute documentary about this historic, largely unknown movie house, "Your Cinema Needs You" was completed this summer following the long-anticipated news that the Monarch Theatre was finally going to be purchased. This was the final piece of the narrative puzzle that I had been waiting for. The film was then finalized, delivered to await distribution, and the plans were set in motion for a premiere that would reopen the cinema. 

This was roughly 3 months ago. 

I know better than anyone how unpredictable a timeline can become when a story is still unfolding. It's also why the wider distribution / streaming of the documentary has been put on hold until it can play in the Monarch Theatre first. The overwhelming local support to see this outcome is now seemingly shared by everyone connected to the documentary, including the new owners / operators of the Monarch. So, here we are. 

Put simply, I know it's taking longer than everyone thought, but as soon as the Monarch is able to confirm a timeline, I'll be shouting it from the rooftops.

Monarch Documentary: CBC News & the Homestretch

Earlier this week, Your Cinema Needs You was featured on the Homestretch on CBC Radio One following news of the Monarch Theatre's planned reopening. As part of this, CBC then ran a story about the documentary adding to a long list of features as plans for the premiere develop. Read the full story and listen to the clip from the Homestretch here.

One of Canada's Oldest Cinemas is Reopening

This week following the news of the Monarch Theatre's reopening in Medicine Hat, I did a follow up interview with the Calgary Herald about the premiere of my documentary, Your Cinema Needs You. The story was then picked up by the Edmonton Journal. Read the full story here.

 

Monarch Theatre Has Finally Been Sold

At last night's city council meeting it was finally made public that the Monarch Theatre has sold and is now on track to reopen! You can only imagine the barrage of messages I've already received asking if I knew about this, what this means for the documentary, and does this mean the movie premiere is finally a go? Original post here.

In short, for the better part of this year I was aware this deal was in the works. I finalized the documentary in July only after this outcome became certain, but was still at the mercy of the news becoming public before I could say anything. It's been a long, long wait, but yes, this outcome has fulfilled the ending I'd been holding out for for so many months.

While dates are yet to be determined and there are many more discussions to be had, I am thrilled to announce that we've already confirmed the grand reopening event at the Monarch Theatre will be the premiere for Your Cinema Needs You.

More details to come soon.

 

Medalta Documentary: Tourism Feature

My thanks to Tourism Medicine Hat for their feature on my documentary about Medalta Potteries and the historic clay district this week. The documentary is titled Clay, Creativity & the Comeback and was released in 2019. Read more about that project here.  

Film On Monarch Theatre History Complete

With the documentary on the Monarch Theatre (Your Cinema Needs You) finally wrapped, it's now all about working out the details for a premiere and the much anticipated release. This story appeared in the Medicine Hat News today following the official announcement on the film's completion just a few days ago online. Full article here. 

 

One Last Chapter: Monarch Documentary

It has been one year and seven months to the day - 577 days to be exact - since I made an announcement about the Monarch Theatre, a signed production agreement, and the new feature-length documentary I had going into production at the start of 2022. 

Deciding to uncover the story about a potentially significant old cinema is one thing, but you can't really appreciate just how long 112 years actually is until you find yourself face to face with what a single newspaper archive spanning that timeframe looks like up close - and worse, just how sparse the clues in those archives are when the subject you've chosen to focus on is a seldom written about single screen movie house in the middle of the Canadian prairies. 

What can I say though? I do love movies and the places that show them.

It's honestly been a dream to explore, document, interview, contextualize, and uncover artifacts in connection to a cinematic landmark that (let's be honest) the vast majority of Canadians have understandably never heard of before. There's something exciting about knowing you've found your hook though, a point that only became reinforced when just a month into production the announcement about my little movie was picked up and spread nationally by the Toronto Star.

 

As the months rolled on I was continually amazed at what I was finding, who was coming forward to share their stories, and what had seemingly been hiding in plain sight after so many decades. The story got bigger, the timeline extended, and I genuinely started to wonder when I was ever going to be finished. It was overwhelming and exhilarating. Exhausting and completely engrossing. 

And, oh yeah, was the Monarch ever going to reopen again? This news hung over the production for over a year while plans shifted, promises changed, and I continued to pretend that I knew what the conclusion to my movie would eventually be. As the Calgary Herald so fittingly put it in their feature about the documentary, "true stories rarely have tidy endings".   

So, here we are. After all of the teasers, updates, sneak peeks, rumours, changes, and behind the scenes snapshots, I guess it's finally time that I break the long-awaited news (and yes, I thought I'd make a meal out of this update too) the documentary is actually done. Scored, previewed, revised, rendered, cut, locked, and now awaiting release.  

Your Cinema Needs You is finally, officially complete. 

Filmmaker Eager to Debut Film: Monarch Documentary

My thanks to Chat TV for the feature on "Your Cinema Needs You". 

This is where the Monarch documentary gets a lot more fun for me again. First looks, behind the scenes, and a few more promos as we work out delivery and the eventual release date. We're getting so close to completing this thing! Read the story here.

Poetry of Coincidence: Monarch Documentary

The thing about storytelling is that you can't help but get swept up in the poetry of coincidence. There's been a lot of it over the course of producing this documentary about the Monarch Theatre, some of which resulted in major plot points.

I like to think about the spaghetti bowl of timelines that result in certain things lining up, even when they're inconsequential. Like how one day during production, waiting between interviews, I realized that one of the old local newspapers I'd found had the same date as the day I was shooting just from 78 years earlier.

Imagine the odds that would lead to me finding the paper in the first place, then sitting behind the movie screen of this very cinema and reading the movie listings on the exact same date one lifetime later. It was just a coincidence, but it's exactly the kind of thing that hooks you. 

 

Monarch Documentary: End Game

Post-production on my Monarch Theatre documentary has been through numerous stops and starts in 2023 in anticipation of the expected news about this historic cinema's reopening. A feature in the Calgary Herald in February highlighted this predicament and my "search for an ending" amidst the changing timelines I'd been experiencing in trying to wrap the project.

While we are still without a public announcement about the Monarch Theatre's future in Medicine Hat, Alberta, I have to admit that I'm not entirely in the dark about what's been happening behind closed doors. This hasn't made the wait any less grueling, unfortunately. So much can still happen despite things seemingly moving in the right direction, and naturally, no documentarian wants to risk the reputation of their film on well-intentioned speculation. 

If this already complicated timeline stretching back to 2021 has demonstrated anything, it's that a lot can change quickly. When production first started we were still in lockdowns, for example.

For what it's worth, this has been exhausting for everyone involved. I feel like I've been teasing this documentary for so long and disappointing people with the continued uncertainty about when they can actually watch it and what we can share. Point being, it's time to wrap this up.

I've come to realize that I need to end this story while it's still fresh in my mind and there isn't much point in waiting any longer. Whether an announcement is made a week from now or months from now, my biggest concern is in telling a good story. So, how do I strike a balance and end this documentary properly? 

I'm happy to share that I have worked out an ending that I think will satisfy both the story and my increasing anxiety. I won't spoil anything here, but this does mean that completing the final stages of Your Cinema Needs You is currently my top priority. 

I have to remind myself sometimes that I've already wrestled with just how much there was to fit into a single movie, already revised numerous times, and that a lot is going to continue to change surrounding the Monarch Theatre regardless of my efforts. Who's to say that there isn't room for a follow-up to this doc anyway? Here's to a story worth the 112 year wait. 

 

Rise Up Hot Air Balloon Festival 2023

A few visual highlights from this year's Rise Up Hot Air Balloon Festival in Medicine Hat, Alberta. These images were captured across 4 days around various launch sites within the city. 

Zellers Pop-Up at Hudson's Bay in Medicine Hat Mall

Zellers has temporarily returned with a series of new pop-up shops inside Hudson's Bay locations across Canada. Medicine Hat, Alberta was 1 of 12 cities that rolled out this nostalgic retail throwback inside the Medicine Hat Mall on March 23. The Zellers pop-ups will increase to 25 locations in the near future. Are you interested in going back to Zellers?

 

Monarch Documentary: Tourism Feature

I want to thank Tourism Medicine Hat for their article on my upcoming documentary on the Monarch Theatre in Medicine Hat, Alberta titled Your Cinema Needs You. Read here.

 

Where Should We Host the Movie Premiere?

Yesterday I posed a question to my audience about whether they'd show up to a premiere for my new documentary "Your Cinema Needs You" if we held it in the historic Monarch Theatre. As the theatre is at the centre of the documentary, naturally the expectation was that the responses would be favourable, but I was blown away by the support and engagement that this question elicited on Facebook and Instagram.

As we're still awaiting news on the outcome of the Monarch Theatre's purchase and reopening, further encouraged by my feature in the Calgary Herald this month, there are still quite a few details to iron out as this documentary officially wraps up and 'finds its ending'. All that said, I'm excited to finally see all the pieces coming together for the eventual release of this movie. It's been a long, drawn out process and I can't wait for everyone to finally see it.

Here we're some of the top responses on the post:

In Search Of An Ending: Monarch Documentary

A full page write-up appeared in today's Calgary Herald about the story surrounding my upcoming documentary on the Monarch Theatre in Medicine Hat titled "Your Cinema Needs You".

My thanks to Eric Volmers and the Calgary Herald for this generous feature, particularly as the documentary still has a few final hurdles to overcome towards completion. Everything is still pretty hush hush surrounding what might happen at the Monarch, but there's potential I may still get the ending I've been holding out for before this documentary truly wraps.

Link to the Monarch Theatre documentary story in the Calgary Herald here.

Explore Hawaii: A Travel Magazine Feature

A travel feature about a series of images shot in Waikiki, Honolulu, Hawaii.

 

What Difference Does A Trailer Make?

A week ago I had anticipated some public response when the preview for "Your Cinema Needs You" finally dropped. What followed ... thousands of fresh eyes on what I'd been up to this year, renewed public interest, HUNDREDS of messages, media coverage, a rally of support to see the film premiere in the Monarch, and so so so many questions. 

All amazing - but also, exactly what you'd hope a solid trailer would do.

What I wasn't prepared for was the trailer for "Your Cinema Needs You" inspiring a few tip-offs about the potential future of the Monarch Theatre, and the preview convincing the only hold out interview of the entire documentary to finally request a sit down.

Earlier this week production resumed for a single day inside the Monarch, and as a result of this final interviewee's involvement even more unreleased archival material has been secured for the documentary. On what in any other year would be the sleepy haze between Christmas and New Years, I feel like I've been racing. I've just created more work for myself, but I suppose this is the hectic reality of capturing a story that's still being written. 

This new year should be very interesting.

Monarch Documentary Trailer on Chat News

My thanks to Chat News for featuring the trailer for my new documentary "Your Cinema Needs You" on their broadcast today. See the trailer featuring the Monarch Theatre below.

Monarch Documentary: Teaser Trailer

Let's go to the movies!

Opened 111 years ago today on December 21, 1911, the Monarch Theatre in Medicine Hat, Alberta is a cinema that's been hiding an incredible story. Here's your first look at the new documentary "Your Cinema Needs You" directed by Luke Fandrich. Coming 2023.

For more updates on the release of this documentary follow @editingluke