Monarch Documentary Continues Successful Run

Following the first run of screenings last week, the Monarch documentary has continued its run of successful screenings with more dates added. My thanks to the Medicine Hat News for all of their continued coverage following the premiere screenings of Your Cinema Needs You at the Monarch Theatre in Medicine Hat, Alberta. The response has been incredible, and these stories have been a fun addition to the experience. Full story here.

 

Monarch Documentary: Encore Screenings

The encore screenings of "Your Cinema Needs You" at the Monarch Theatre are ready to kick off this week on the 4th, 5th, and 6th in Medicine Hat, Alberta.

With all of the evening shows now 100% sold out, we've just added a 3PM MATINEE on Saturday, January 6th. These matinee tickets are the last tickets available for this debut run of the feature-length documentary in Medicine Hat before plans for the Canada-wide streaming release move forward. This is one last opportunity (if you don't have your tickets yet) to see the film about the Monarch Theatre in the Monarch Theatre!

Book your matinee tickets here.

Thank you for the incredible response you've already shown this film. We can't wait to see you back at the Monarch this week for the encore shows!

Premiere Screenings of Your Cinema Needs You

What an incredible way to close out 2023! The premiere screenings of "Your Cinema Needs You" at the Monarch Theatre have been a resounding success with just over 1200 people passing through the cinema's doors for 3 nights of sold out shows.

It's been 3 days of laughs, cheers, tears, and a lot of nostalgia as the Monarch Theatre received the long-awaited reintroduction that she deserved, and the feature-length documentary finally got the climactic conclusion that we always dreamed would be possible after first learning of the theatre's closure back in 2021.

If I'm completely honest, I was never concerned that people wouldn't "like" the documentary. We'd done enough previews and test screenings along the way to know that even the casual movie-lover was likely to find something to sink their teeth into. What I hadn't prepared for though, was for quite this many people to actually LOVE it. And I mean, paragraphs long messages, tears in their eyes, personally recommending it to all of their friends, love it. That's something you really can't know until you're in the moment and you're seeing it unfold directly in front of you each night.

This was all a bit of lightning in a bottle. The timing of the production lining up with the closure of the Monarch was one thing, but then getting the opportunity to reintroduce Canada's oldest, surviving, purpose-built movie theatre by hosting the premiere screenings as part of the official reopening was all incredibly serendipitous. As I said in my premiere speeches each night, "I couldn't have scripted a better conclusion than this."

"Your Cinema Needs You" has the privilege of being the last screening at the Monarch in 2023, and will now also be the first screening of 2024 with the launch of the encore shows beginning on January 4th. I simply can't say it enough, but thank you to everyone who has made this possible. This has absolutely been a dream come true. Happy New Year!

History Was On Hand: Monarch Documentary

Thank you to the Medicine Hat News for being in attendance and sharing this story following the opening night of the Premiere Screenings of Your Cinema Needs You at the Monarch Theatre in Medicine Hat, Alberta. Read the full news story here. 

Opening Night of Your Cinema Needs You

Night 1 of the premiere screenings of "Your Cinema Needs You" took place in a sold out Monarch Theatre last night, and I'm still struggling to find the words to say something more profound than thank you. But, thank you all the same.

I didn't take a single picture (although the photographer I hired should have some great shots) so instead I was left to assemble a collage from some of the images that were shared on my socials last night when the screening ended. The kind words, excitement, and shared stories are so incredibly wholesome it's making my teeth hurt lol.

I can't really summarize this experience yet as there are still 5 more screenings to come, but one moment that sticks with me from last night was after the movie ended and the lights came up. This sweet little old lady approached me through a crowd of well wishers and grabbed my hand just to tell me, "It's made me fall in love with my childhood movie theatre all over again." It was so earnest, she uno-reversed me with the emotional feedback lol.

Thank you to everyone who was there. Thank you to everyone who made it possible. I'll never forget this. It was worth the wait to debut this in the Monarch first.

Monarch Theatre Turns 112 Years Old

Opened 112 years ago today, the Monarch Theatre in Medicine Hat, Alberta may just be the coolest little movie house you've never heard of. With roots stretching back to some of the very first widely released films ever made, and a series of lucky streaks that have kept it alive this entire time - this may now be Canada's oldest purpose-built movie theatre left standing.

Come experience this history from within the cinema at the centre of this story. New tickets for "Your Cinema Needs You" at the Monarch Theatre have just been released for January 4th, 5th, and 6th, 2024 at 7 PM. These encore screenings following the 3 night sold out premiere event in December will be the last opportunity to see this feature-length documentary before the Monarch once again goes dark for continued renovations.

Book your movie tickets here.

Encore Screenings of the Monarch Documentary

CLICK HERE to purchase tickets for the encore screenings of "Your Cinema Needs You" at the Monarch Theatre in Medicine Hat, Alberta at 7 PM on January 4th, 5th, and 6th, 2024.

After more than 2 years in production, the feature-length documentary about one of Canada's most underrated cinematic landmarks is finally ready to debut within the very cinema at the heart of this story, the Monarch Theatre in Medicine Hat, Alberta. 

Following the 3 night sold out premiere event in December 2023, the encore screenings in January are an exclusive opportunity to return to the Monarch Theatre for the first time since its closing, experience the largely untold history of one of Canada's last surviving cinemas of the silent era from within its auditorium, and be among the very first to see "Your Cinema Needs You" before its Canada-wide release later in 2024. 

Directed by Luke Fandrich, the 2 hour and 15 minute documentary traces the origins of the Monarch Theatre, the rise and fall of its direct competitors, and the cinema's evolution over 112 years since it first opened its doors on December 21, 1911. "Your Cinema Needs You" features newly uncovered images, artifacts, and exclusive interviews from individuals spanning the Monarch's history, including former usherettes, managers, projectionists, moviegoers, and more! 

This will be the final opportunity to view "Your Cinema Needs You" at the Monarch Theatre before the cinema once again goes dark for an extended time to continue with planned renovations.

Book your tickets now to experience the start of the Monarch Theatre's next chapter.

Monarch Documentary: Souvenir Premiere Tickets

If you have movie tickets to one of the sold out premiere screenings of "Your Cinema Needs You" at the Monarch Theatre later this month on December 28th, 29th, and 30th, remember to grab a FREE souvenir ticket stub when you attend.

I personally love having souvenirs from my experiences, but with everything moving online, you rarely get the memento anymore. I thought I'd create some vintage inspired tickets to give guests something to share, to take a picture for socials, or just to mark the occasion. I'll also have a hole punch on hand so we can punch the exact date you attended the screening (if you want to).

The souvenir tickets are purely aesthetic, so unfortunately they won't get you in the door. But, I'll probably be handing these out as people line up at the Monarch before the show.

And if you missed out on this first round of screenings at the Monarch, stay tuned for news to drop about additional screenings coming this Thursday (Dec. 21).

Your Cinema Needs You Premiere is 100% Sold Out

One week ago, I was beyond stressed thinking about all of the things that could potentially go wrong. Did I pitch this correctly? Is anyone going to show up? Did all of those "internet points" over the course of production actually mean anything? Lol.

It's actually made me look the best kind of foolish as everyone around me goes, "I told you this would happen." But I guess you don't know until you know.

In the last 7 days, I've sold out the capacity of the Monarch Theatre for 3 nights in a row for the premiere screenings of "Your Cinema Needs You" on December 28th, 29th, and 30th. I can't fully express just how thankful I am, and completely surprised that all of the tickets moved that quickly. We're still two weeks away from the screening and don't have a seat left in the house.

Stay tuned for an update next week about additional screenings.

Premiere Posters at the Monarch Theatre

The exterior poster windows at the Monarch Theatre have now been restored - new lights, new plexiglass, and a fresh logo inspired by how these frames looked back in the forties.

We've also just installed the premiere edition posters for "Your Cinema Needs You" and they don't just pop - they glow! Lots of really cool little steps happening behind the scenes as we get closer to the premiere dates on December 28th, 29th, and 30th.

 

Your Cinema Needs You on the Monarch Marquee

Admittedly, I'm biased, but I think this looks way better on the Monarch Theatre's marquee than "CLOSED" did. Movie tickets for the premiere of "Your Cinema Needs You" are moving quickly. Purchase your tickets here for the screenings on December 28th, 29th, and 30th.

 

Monarch Theatre Premiere: Purchase Movie Tickets

CLICK HERE to get your movie tickets for the premiere of "Your Cinema Needs You" at the Monarch Theatre in Medicine Hat, Alberta at 7 PM on December 28th, 29th, and 30th, 2023. 

After more than 2 years in production, the feature-length documentary about one of Canada's most underrated cinematic landmarks is finally ready to premiere within the very cinema at the heart of this story, the Monarch Theatre in Medicine Hat, Alberta. 

This 3 day premiere event is an exclusive opportunity to return to the Monarch Theatre for the first time since its closing, experience the largely untold history of one of Canada's last surviving cinemas of the silent era from within its auditorium, and be among the very first to see "Your Cinema Needs You" before its Canada-wide release in 2024. 

Directed by Luke Fandrich, the 2 hour and 15 minute documentary traces the origins of the Monarch Theatre, the rise and fall of its direct competitors, and the cinema's evolution over 112 years since it first opened its doors on December 21, 1911. 

"Your Cinema Needs You" features newly uncovered images, artifacts, and exclusive interviews from individuals spanning the Monarch's history, including former usherettes, managers, projectionists, moviegoers, and more! 

Book your tickets now to experience the start of the Monarch Theatre's next chapter.

Monarch Documentary: Premiere Is A Go!

After last week's post about the seeming unlikelihood of Your Cinema Needs You premiering this year, I couldn't be more thrilled to announce that the Monarch documentary will officially premiere at the Monarch Theatre before the year is out! December 28, 29, and 30th to be exact. Now the real work begins to pull this together and rally the community.

Here was the teaser trailer from today's surprise announcement (see below). Tickets for the screenings will go on sale this Thursday with a direct link to the ticketing portal posted here on Editing Luke as well as on facebook.com/editingluke. I hope to see you there! 

Hurry Up & Wait: Monarch Documentary

I can sum up my rollercoaster of a year in just a few headlines, despite being pretty quiet about the Monarch Theatre and my documentary over the last few months. Spurred on again by today's story in the newspaper about the cinema, I realized that this game of "hurry up and wait" is causing some confusion about what's happening. 

First, no, you didn't miss the release of the movie. 

Make no mistake, I'd love nothing more than to finally have news to share about the premiere, when it's happening, and how you can get your tickets to see the film. A year ago the expectation that this would be out in 2023 was not only incredibly realistic, I was also committed to that plan as contractually I knew it's when the film would be delivered. 

Unfortunately, a lot of the activity surrounding the Monarch Theatre and its reopening has taken considerably longer than expected, and contrary to some popular belief, this activity doesn't involve me at all. I'm watching from the sidelines just like everyone else. 

The 2 hour and 15 minute documentary about this historic, largely unknown movie house, "Your Cinema Needs You" was completed this summer following the long-anticipated news that the Monarch Theatre was finally going to be purchased. This was the final piece of the narrative puzzle that I had been waiting for. The film was then finalized, delivered to await distribution, and the plans were set in motion for a premiere that would reopen the cinema. 

This was roughly 3 months ago. 

I know better than anyone how unpredictable a timeline can become when a story is still unfolding. It's also why the wider distribution / streaming of the documentary has been put on hold until it can play in the Monarch Theatre first. The overwhelming local support to see this outcome is now seemingly shared by everyone connected to the documentary, including the new owners / operators of the Monarch. So, here we are. 

Put simply, I know it's taking longer than everyone thought, but as soon as the Monarch is able to confirm a timeline, I'll be shouting it from the rooftops.

Vintage Monarch Theatre Movie Ad Prints: Series 2

This second collection is a follow up to the first series of vintage movie ad prints created as part of the production for Your Cinema Needs You about the Monarch Theatre in Medicine Hat, Alberta. Full details on this new collection here. Also, here.

 

Monarch Documentary: CBC News & the Homestretch

Earlier this week, Your Cinema Needs You was featured on the Homestretch on CBC Radio One following news of the Monarch Theatre's planned reopening. As part of this, CBC then ran a story about the documentary adding to a long list of features as plans for the premiere develop. Read the full story and listen to the clip from the Homestretch here.

One of Canada's Oldest Cinemas is Reopening

This week following the news of the Monarch Theatre's reopening in Medicine Hat, I did a follow up interview with the Calgary Herald about the premiere of my documentary, Your Cinema Needs You. The story was then picked up by the Edmonton Journal. Read the full story here.

 

Monarch Theatre Has Finally Been Sold

At last night's city council meeting it was finally made public that the Monarch Theatre has sold and is now on track to reopen! You can only imagine the barrage of messages I've already received asking if I knew about this, what this means for the documentary, and does this mean the movie premiere is finally a go? Original post here.

In short, for the better part of this year I was aware this deal was in the works. I finalized the documentary in July only after this outcome became certain, but was still at the mercy of the news becoming public before I could say anything. It's been a long, long wait, but yes, this outcome has fulfilled the ending I'd been holding out for for so many months.

While dates are yet to be determined and there are many more discussions to be had, I am thrilled to announce that we've already confirmed the grand reopening event at the Monarch Theatre will be the premiere for Your Cinema Needs You.

More details to come soon.

 

Vintage Monarch Theatre Movie Ad Prints: Series 1

Part limited-edition print release, part official merch drop for my upcoming documentary, today I released a collection of 10 cardstock prints featuring custom-restored movie ads from the Monarch Theatre in Medicine Hat, Alberta.

Created as part of the production for "Your Cinema Needs You", the soon to be released feature-length documentary about Canada's oldest surviving cinema, these prints feature stylized ads spanning the Monarch Theatre's history from the silent era up into the 1980s.

Each print is 5x7" and is printed on a heavy cardstock, matte laminated on the image side, and features the documentary film logo and description on the reverse. These prints were restored from uncovered negatives, were custom edited and stylized for "Your Cinema Needs You", and each one specifically references the Monarch Theatre and just some of the notable films that played there - because of this process, this collection does not exist anywhere else.

The collection of 10 prints is available for $60 and includes a free pop & popcorn enamel pin set in addition to free shipping. Full details for this flash sale are on the Editing Luke Facebook page as of today (while stock lasts).

Prints in series one include: Silent Era 1, Charlie Chaplin, Silent Era 2, Wizard of OZ, King Kong, Gone With the Wind, Mid-Century 1, Mid-Century 2, Jaws, and Raiders of the Lost Ark.

 

Medalta Documentary: Tourism Feature

My thanks to Tourism Medicine Hat for their feature on my documentary about Medalta Potteries and the historic clay district this week. The documentary is titled Clay, Creativity & the Comeback and was released in 2019. Read more about that project here.