This is one of those few commercials that you actually look forward to seeing on TV. It's the combination of music by the Cinematic Orchestra, the cinematography, and the uplifting message that really pulls you in. After seeing this Chivas commercial numerous times over the last year I'm still moved by it. In what's clearly a more sophisticated approach to the staple that has become the liquor ad, seeing this spot just plain makes me proud to be a man.
Jun 23, 2010
Jun 21, 2010
Inspired Singles: Issue 08
A single a day keeps your creativity in play.
Join me as I share some of my fav tunes in an effort to pay the inspiration forward.
Inspired Singles: Issue 08 by Luke Fandrich
This special issue of Inspired Singles features a handful of select tracks that were used in my Indio Outio edits from earlier this year. Enjoy!
Everything I Build by The Stills
Featured in Indio Outio: Introduction
It's a quiet energy that made this track the perfect opener to my series of edits. A sense of purpose and the unknown ahead is reflected in the haunting lyrics.
Send Me An Angel by Real Life
Featured in Indio Outio: Cabazon Dinosaurs
This campy slice of the eighties was just the track to inspire nostalgic flashbacks of a film that was just as dated, The Wizard. Driving through southern California to this makeshift classic helped add to the ambiance of dry heat, expansive desert, and novelty tourist stops. In short, this song became a theme for the entire road trip to Indio.
Walking On A Dream by Empire of the Sun
Featured in Indio Outio: Newport Beach
Energized with pure pop synth, a day at the beach and adding an ocean to a list of incredible sights required something overtly positive. This track, with its amped beat and echoing vocals, captures the excitement of that trek through greater L.A. to reach the shore.
Boarding Lounges by Windmill
Featured in Indio Outio: Palm Springs Aerial Tramway
With a simplistic intensity and a literal reference, Boarding Lounges was the perfect accompaniment to our cable car accent in this video. A motivated chorus fused with simple piano chords compliments the incredible views and height witnessed as the sun sank behind the valley that evening.
IO (This Time Around) by Helen Stellar
Featured in Indio Outio: Conclusion
Ambient and poetic, this tune easily merges the excitement and euphoria that surrounded our whirlwind trip through the desert, mountains, and to the sea. This song combined with the mosaic of film clips I shot helped to further emphasize the uniqueness and diversity of what was a much needed adventure - and now a defining memory.
Join me as I share some of my fav tunes in an effort to pay the inspiration forward.
Inspired Singles: Issue 08 by Luke Fandrich
This special issue of Inspired Singles features a handful of select tracks that were used in my Indio Outio edits from earlier this year. Enjoy!
Everything I Build by The Stills
Featured in Indio Outio: Introduction
It's a quiet energy that made this track the perfect opener to my series of edits. A sense of purpose and the unknown ahead is reflected in the haunting lyrics.
Send Me An Angel by Real Life
Featured in Indio Outio: Cabazon Dinosaurs
This campy slice of the eighties was just the track to inspire nostalgic flashbacks of a film that was just as dated, The Wizard. Driving through southern California to this makeshift classic helped add to the ambiance of dry heat, expansive desert, and novelty tourist stops. In short, this song became a theme for the entire road trip to Indio.
Walking On A Dream by Empire of the Sun
Featured in Indio Outio: Newport Beach
Energized with pure pop synth, a day at the beach and adding an ocean to a list of incredible sights required something overtly positive. This track, with its amped beat and echoing vocals, captures the excitement of that trek through greater L.A. to reach the shore.
Boarding Lounges by Windmill
Featured in Indio Outio: Palm Springs Aerial Tramway
With a simplistic intensity and a literal reference, Boarding Lounges was the perfect accompaniment to our cable car accent in this video. A motivated chorus fused with simple piano chords compliments the incredible views and height witnessed as the sun sank behind the valley that evening.
IO (This Time Around) by Helen Stellar
Featured in Indio Outio: Conclusion
Ambient and poetic, this tune easily merges the excitement and euphoria that surrounded our whirlwind trip through the desert, mountains, and to the sea. This song combined with the mosaic of film clips I shot helped to further emphasize the uniqueness and diversity of what was a much needed adventure - and now a defining memory.
Jun 19, 2010
Stick Around
You'll have noticed that Editing Luke is currently undergoing some renovations. I think the new look will really enhance the site. Already you'll find that the barriers and size of the site has increased and I've added the Linkwithin widget to my posts to make my old content even more accessible.
The last change really comes down to how I design my new header. With a long history of different and fairly unique looks, this isn't something I take lightly. Keep a close watch as the complete look is sure to debut within the next week. In the meantime, have a look at a few of the updates that have been made so far.
The last change really comes down to how I design my new header. With a long history of different and fairly unique looks, this isn't something I take lightly. Keep a close watch as the complete look is sure to debut within the next week. In the meantime, have a look at a few of the updates that have been made so far.
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