Feb 7, 2010

Early Ideas: Portfolio Site Note

In the midst of developing my portfolio site there was a lot of additional work that went specifically into how I was going to promote it. At work I spent a lot of my breaks writing out descriptions and phrases that I thought would fit into a promotional video or as part of posts here. The portfolio site is now up and running (although I'm still tweaking a few pages) but I thought it would be interesting to share one of the rough notes I'd written about the site during its early stages.

I'm finding that a lot of my new approach is as much a lesson in marketing as it is about actually producing videos. No surprises there, but for those doing the same thing I thought I'd share some of my own thought process and rough ideas. And yes, a promo video for the new site is in the works. I'm finding I'm in competition with my previous achievements, using them as a marker for how I can one up myself. This mindset is clear in my note below and a lot of the promo stuff I share.


Feb 4, 2010

Fandrix Turns 13 / New Logo

This month effectively marks 13 years since Fandrix Productions was established. I'll downplay all this by also saying that I was only 12 years old when this happened - a feat still worth celebrating however (at least I think so) as keeping an arbitrary name from childhood into adulthood is likely easier said than done.

For the full story behind the name you can check out my earlier post - Why Fandrix Productions?

What's actually significant about this milestone is that I'm bringing back some familiar branding to open my videos. The very first logo for Fandrix was a stylized old TV with rabbit ears (see below). This evolved over the years, never really going away, but from project to project it was the name (and not the logo) that stayed the same.


In 2006, with a high-end HDV camera in hand, I decided it was time to reinvent my TV logo - this time using a real one. I went to a local pawn shop and picked up a white rabbit eared television and as the very first project I ever shot with my Sony HDR-FX1, created a new introduction.

While the intro itself was never used, elements of that footage ended up in numerous promos that I've cut over the last few years including, I'm Luke I'm Fandrix and my Editor Profile. If you've watched any of my promos you've probably noticed this footage used several times, and that the location the intro was shot at was also the rooftop I've used for much of my Editing Luke branding.

The brand new 2010 logo is part of a renewed commitment from me to have my work as easily recognizable as possible while also reinvesting in an image for Fandrix that I've spent years playing with. The old TV is back, and the screen shot below shows the simple new design. The video intro has yet to appear on anything new, but the clean look of the brand makes it ideal for a number of applications - a business card, tag, letter head, whatever I might decide is necessary.


Things are continuing to evolve in rather exciting ways, and while 13 doesn't mean much by itself, if this idea I call Fandrix were a child you could bet a lot of growing up would be happening right now - all of which is very true in how I view my identity surrounding this. Who knew I'd still be so invested in this at 25? One point to me for dedication, haha.

Editor Profile

Feb 3, 2010

What I Don't Like About the Oscars

With the 2010 Academy Award nominations being announced yesterday, my ambitious movie watching schedule is kicking off as I try to catch as many flicks as possible before the March 7 telecast. It's always fun seeing what big titles get the nod (like Avatar), but even more so, hearing about the pictures that flew under the radar and still got recognized (like A Single Man). And despite my love of movies, independent cinema, and the 'industry', there are actually several things that bother me about the spectacle that is the Oscars.

1) The Red Carpet
From who's wearing who to the redundant questioning and forced banter, I find the red carpet to be a drawn out and cringe-worthy experience to watch. Some people love this part the most - the celebrity of it all, etc. - but to me the show itself has enough of this already. It's mainly a pointless fashion parade with unintelligible commentary throughout. I can almost handle it until you witness a host giving a brush off or not realizing who the person is they're talking to - *cringe* no thanks (it's awkward television without the punchline).

2) Reaction Shots
The need to cut to actors and celebs for reactions to jokes or any mention of a related project is often painful to witness. It's inevitable to happen - someone isn't paying attention, is obviously disappointed after a loss, or is forcing their 'I'm cool with this joke' smile - it can immediately take you out of the moment (or ruin the illusion of the Oscars) when the cutaways seem so uncoordinated.

3) Overly Ambitious Speeches
You know the ones - celebs trying to thank everybody they ever worked with and their dogs. This becomes especially tiresome when the music starts up and they rattle through 50 more names. Timing is everything, and a great speech is in the moment, concise, and with only a very select mention of those either directly involved or otherwise overlooked.

4) The Run-Time
Everyone knows the Oscars are long and it's one of the telecasts greatest weaknesses. I sit through it because I actually care who wins, but I completely understand people getting bored. Trying to group more of the technical awards together or finding more creative ways to give them out (the multiple Oscar winner presenters was a nice touch last year) is becoming more essential as the Awards dip in the ratings. It's tough to sit through when the ultimate celebration in movies becomes the ultimate lecture.

Regardless of all these things (which I understand are inherently part of the Oscar experience to begin with) I'll be tuned in to see who wins. Watching the nominated movies still remains the best part of the Academy Awards in my opinion though, and that's as it should be I think.