Zellers has temporarily returned with a series of new pop-up shops inside Hudson's Bay locations across Canada. Medicine Hat, Alberta was 1 of 12 cities that rolled out this nostalgic retail throwback inside the Medicine Hat Mall on March 23. The Zellers pop-ups will increase to 25 locations in the near future. Are you interested in going back to Zellers?
Mar 23, 2023
Mar 17, 2023
Monarch Documentary: Tourism Feature
I want to thank Tourism Medicine Hat for their article on my upcoming documentary on the Monarch Theatre in Medicine Hat, Alberta titled Your Cinema Needs You. Read here.
Feb 20, 2023
Where Should We Host the Movie Premiere?
Yesterday I posed a question to my audience about whether they'd show up to a premiere for my new documentary "Your Cinema Needs You" if we held it in the historic Monarch Theatre. As the theatre is at the centre of the documentary, naturally the expectation was that the responses would be favourable, but I was blown away by the support and engagement that this question elicited on Facebook and Instagram.
As we're still awaiting news on the outcome of the Monarch Theatre's purchase and reopening, further encouraged by my feature in the Calgary Herald this month, there are still quite a few details to iron out as this documentary officially wraps up and 'finds its ending'. All that said, I'm excited to finally see all the pieces coming together for the eventual release of this movie. It's been a long, drawn out process and I can't wait for everyone to finally see it.
Here we're some of the top responses on the post:
Feb 9, 2023
In Search Of An Ending: Monarch Documentary
A full page write-up appeared in today's Calgary Herald about the story surrounding my upcoming documentary on the Monarch Theatre in Medicine Hat titled "Your Cinema Needs You".
My thanks to Eric Volmers and the Calgary Herald for this generous feature, particularly as the documentary still has a few final hurdles to overcome towards completion. Everything is still pretty hush hush surrounding what might happen at the Monarch, but there's potential I may still get the ending I've been holding out for before this documentary truly wraps.
Link to the Monarch Theatre documentary story in the Calgary Herald here.
Jan 14, 2023
Explore Hawaii: A Travel Magazine Feature
A travel feature about a series of images shot in Waikiki, Honolulu, Hawaii.
Dec 30, 2022
What Difference Does A Trailer Make?
What I wasn't prepared for was the trailer for "Your Cinema Needs You" inspiring a few tip-offs about the potential future of the Monarch Theatre, and the preview convincing the only hold out interview of the entire documentary to finally request a sit down.
Dec 23, 2022
Monarch Documentary Trailer on Chat News
Dec 21, 2022
Monarch Documentary: Teaser Trailer
Dec 15, 2022
2022 Instagram Travel Features @editingluke
As we roll into the yearly recaps for 2022, I was feeling like I hadn't done that much outside of work on a documentary all year - which granted, has been a lot. But when I dug up all of the "official reshares" on my travel content this year it was ... well, awesome lol ... New York, Berlin, Miami, Brussels, Dallas, Winnipeg, Seattle, Calgary, Paris, Los Angeles, Montreal, Victoria, Honolulu, Osaka, Edinburgh, Ottawa, and on and on.
I did a lot of experimenting in 2022 to get my work seen by travel partners while being very strategic about not just building a profile to be mined for content. It's a complicated trade-off, but it seems to be working. The variety of locations in these features is a solid achievement given how competitive this is - and for that, let me say thank you and express how grateful I am to have found eyes for what I share here and on the Editing Luke site.
Now the real question - where to next?
Dec 9, 2022
Experimenting With A.I. Generated Images on Lensa
Have you seen these A.I. generated images popping up on your feed this week too?
I took the bait and played around on Lensa A.I. this week. For those unfamiliar, it's a paid app where you upload 10-20 selfies and then its A.I. generates a series of images using your likeness. These aren't filters on existing images, they are all part of a batch that is generated randomly with A.I. based only on images of your face.It's not without glitches and errors, but the technology is pretty incredible - not least of which, because sometimes it turned me into an action-hero Ken doll. While the topic of A.I. imagery and artwork hits close to home in terms of content creation, I can't help but feel this is transformative tech we're going to have to learn about and monitor.
What are your thoughts? Have you tried it? Here are some of my results.
Dec 8, 2022
Documentary Sneak Peek, Trailer Release Date
Dec 2, 2022
One Year Into Production on the Documentary
One year ago I announced that my new documentary about the Monarch Theatre had been greenlit - a largely unknown (outside of my hometown of Medicine Hat, Alberta) historic cinema with a really unique backstory.
No surprises, it's come to define a lot of my 2022.
Production updates, exploration, title reveals, behind the scenes, media releases, etc. It's been fun to share parts of this process (if for no other reason) because uncovering the history of a century old cinema, its origins and evolution, etc. lead me down a few rabbit holes that I needed help climbing out of (so to speak).
Nov 19, 2022
Midnight Madness in Downtown Medicine Hat, Alberta
Last night was Midnight Madness around downtown Medicine Hat, Alberta and the perfect excuse to tour, shop, and graze our way through local hotspots with a reminder of the beer, cookies, bagels, coffee (and more) on offer!
Congrats to all the vendors, organizers, and businesses who pulled this off - a great evening all around, and a really fun way to support lots of great local shops!
Oct 9, 2022
The Deep Dark Art Installation in Police Point Park
The Deep Dark is an art installation in Medicine Hat, Alberta (hosted by the Esplanade) that will run through October 2022 within Police Point Park from 7 to 9pm each night. Show your support for unique installations like this by checking this artwork out while you can this month.
Sep 20, 2022
Queen Elizabeth II's Funeral in London, United Kingdom
With a series of travel shoots across Europe organized and scheduled months in advance, I can't say that I expected our arrival in London, England to coincidentally line up with the passing and funeral of Queen Elizabeth II. From the memorials and crowds to the media coverage and profound focus that such a singular event manifested, our visit to London unexpectedly provided a front row seat to a defining moment in British history.
Queen Elizabeth II was the longest reigning monarch in British history and celebrated her Platinum Jubilee in 2022 marking 70 years of service. Her funeral was held at Westminster Abbey in London on September 19, 2022. She was 96 years old.