Opened in 1931, Wall Drug has evolved over the decades into a massive roadside tourist attraction featuring shops, restaurants, kitschy western displays, and of course, a drug store. What makes Wall Drug unique is in how it advertises. You can't drive anywhere in South Dakota without seeing a billboard along any of the interstates, many promoting "Free Ice Water".
In fact, there's a display of photos throughout the store showing people holding a Wall Drug sign all over the world and saying how far away they are from it. Wall Drug even marks their geographical coordinates right next to their doors in case you needed further proof that you've actually arrived. We spent an hour looking around and buying souvenirs.
Wall Drug is one of those quirky roadside attractions that you just have to see for yourself.