Earlier this month I announced that I was making custom postcards of 40 images from my Around the Hat photo series. Well, the wait is over. They're here, they look amazing, and I'm incredibly excited to finally share them. It's been about a week now that I've had the postcard shop open for preview, and thanks to pre-orders, several of the designs are already nearly out of stock with only a single card of some prints left.
You can make selections and order here.
It's exciting to share some of my work this way. Not only have I had a fascination with vintage postcards from Medicine Hat, but creating my own has made me realize that I'm capturing a piece of history too. Photographing these locations was never about tourism for me, but about showcasing the evolution of the place I grew up in and discovering some of the history behind it.
This photo series isn't merely a collection of beautiful images, it's a document of some lesser known treasures, some fading histories, and some distinctly iconic places in Medicine Hat. To my knowledge, there has been no other series more deliberate or thorough in documenting Medicine Hat's historic landmarks, and it's probably why interest has grown so rapidly. Frankly, this experience wouldn't be anywhere near as incredible if I weren't able to share it.
This first series of postcards is a test run really, and it will determine whether further postcards are ordered down the road. Don't get me wrong, they're fun to produce, but at this level they certainly aren't lucrative and are more about promoting the project. One thing is for certain though, it's likely that when (and if) a second series of postcards are made, they will feature different images, making these cards a bit rarer in the grand scheme of things. I keep telling myself how cool it would be to stumble onto one of my own postcards 50 years from now and be reminded of how this all started.
Ultimately, I just want to say thank you to those of you who have chosen to buy a postcard or two. The action is not only very humbling, but it's genuine encouragement for me to continue producing these original photo sets and features of some truly amazing (and highly underrated) places. Around the Hat has been shot and edited entirely on my own time, and money raised from this undertaking simply helps to justify further creative ambitions - like my desire to publish a photo book.
The archival and heritage value of what I feel I've been building is incredibly rare for Medicine Hat, and at the end of the day, this is just one step forward in discovering the potential that this project really has. Have a look at the collection and get in touch.